Performance Marketing Manager

The Opportunity

Brightflag is one the fastest-growing companies in the legal tech space and is a top-rated enterprise legal management product on G2. We’re bringing a trailblazing product to market, helping customers like Dropbox, Shopify, and Volvo improve productivity, reduce costs, and deliver data-driven insights into their legal operations.

And while we’ve grown substantially over the past few years, we’re nowhere near done yet. We’re on a mission to improve the way legal teams operate, and we’re investing heavily in our marketing team to help bring this vision to reality.

That’s why we are seeking an experienced Performance Marketing Manager to plan, implement, and optimize high-impact Paid Search/SEM, SEO, and ABM programs. The Performance Marketing Manager will report into the Director of Demand Generation and work closely alongside our content, product marketing, and design teams on initiatives to dramatically increase brand awareness, as well as grow marketing attributable pipeline. This is an opportunity to work and develop in a fast-moving marketing team within an international company that is undergoing rapid growth.

What you will be doing

• Plan and implement Paid Search/SEM, Paid Social and ABM campaigns designed to increase brand awareness and grow marketing attributable pipeline
• Monitor, analyze, and tune campaigns to maximize conversions and lead quality with an intimate knowledge of KPIs such as CPL, CPA, LTV, and CAC
• Leverage A/B and multivariate testing to improve lead capture on relevant landing pages and the Brightflag website
• Collaborate with content and product marketing teams to improve organic rankings for target keywords across blog posts and website pages
• Report weekly on key channel metrics, including a forecast as to monthly/quarterly KPI attainment

Skills & Experience

• 5+ years of experience planning and implementing digital campaigns across Paid Search/SEM, Display, and Paid Social 
• Experience with ABM focused programs and tooling such as 6Sense, Demandbase, and/or Metadata is strongly preferred, but not required
• Track record of scaling campaigns via optimizations to ad copy, bidding strategy, audience segmentation, and landing page testing
• Held responsibility for attaining a lead generation and/or related funnel metric such as pipeline with a demonstrable track-record of quarter-over-quarter improvement
• Managed a performance marketing budget and made strategic, data-driven decisions on channel investments based on business objectives and industry insights
• Working knowledge of SEO with proficiency in using tools such as SEMRush, Moz and Ahrefs to identify relevant keywords, competitive gaps, and website improvements
• Strong analytic experience, capable of synthesizing data and inputs into meaningful and actionable insights that move the needle 

Life @ Brightflag

We’re growing fast and so is the experience we can offer you:

• A huge opportunity to make a real impact, to shape what we do and where we are going.
• The exposure and challenge you need to learn, grow and progress your career in a rapidly growing scale-up.
• Complex technical and business problems to solve and the trust and autonomy you need to go and solve them.
• A sound, helpful team, in a friendly, values-driven and inclusive environment.
• Competitive salary. 
• Share options.
• 20 days PTO + 4 company ‘Reset’ days throughout the year.

• Comprehensive health insurance, life insurance and long term illness/income protection.

• Fully flexible work location and work patterns so you can balance life at home with life at work - come to the office, work at home… or enjoy a blend of both at your discretion.  
• Learning subsidy of US$2,200 annually, to spend as you wish, plus study and examination leave where applicable. Our ‘bookworm’ program also enables you to order a book a month.. on us!
• Wellbeing program & stipend.
• Home office set-up supports.

We are a diverse and inclusive bunch of people. We welcome diverse perspectives and people who make every day count and strive for constant improvement. We do not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race. 

Location & Eligibility

This role offers a flexible work location across the US. Whether that be in the office, remote from anywhere in the country, or a mix of office/remote work, you choose what works best for your lifestyle. 

Your time is valuable. To help with your application, we advise that regrettably we cannot offer work permit sponsorship/ self sponsorship for this role. 

About Brightflag

Hello, We’re Brightflag - one of the fastest-growing tech startups in the legal world - we’re on a mission to transform legal operations. Our patented AI-powered software combined with a best-in-class Customer Success team empowers corporate legal teams to do better, no matter the starting point. Our SaaS platform was the first to apply artificial intelligence and machine learning to legal operations management and has invested more than 100,000+ hours in its development. Using Brightflag, corporate legal teams achieve visibility into their operations, streamline internal workflows, and engage with outside counsel more efficiently. You can learn more about Brightflag Here.