Performance Marketing Manager

It's fun to work in a company where people truly BELIEVE in what they're doing!

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Job Description

The Marketing Team at Traveloka drives our brand's impact with creativity and strategy. Through innovative campaigns and a deep understanding of our customers, they ensure Traveloka remains a leader in the travel industry. Guided by our values, they embody our mission to make travel accessible and enjoyable for all.

Strategy and Planning:

• Develop and execute a comprehensive performance marketing strategy aligned with overall business goals.

• Conduct market research and competitor analysis to identify opportunities and stay ahead of trends.

• Set and manage performance marketing budgets, allocating resources efficiently across various channels.

Campaign Management and Optimization:

• Manage and optimize paid advertising campaigns across various channels, including search engines (SEM), social media and display advertising, metasearch, and affiliate marketing.

• Implement A/B testing and other optimization techniques to improve campaign performance and conversion rates.

• Analyze campaign data and identify areas for improvement to ensure continuous optimization.

Reporting and Analysis:

• Develop and maintain comprehensive reporting dashboards to track and analyze campaign performance.

• Regularly communicate performance data and insights to stakeholders, including senior management and other marketing teams.

• Identify trends and opportunities from data analysis to inform future marketing strategies and tactics.

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Stay Updated on Industry Trends:

• Stay abreast of industry trends, emerging technologies, and best practices in performance marketing.

• Continuously seek opportunities for innovation and improvement to maintain a competitive edge.

• Identify and implement new performance marketing channels and technologies.

Team Leadership and Development:

• Provide mentorship, guidance, and leadership to junior team members within the performance marketing team.

• Foster a culture of collaboration, learning, and professional growth.

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Requirements

• Education: Bachelor's degree in Marketing, Business, Math, Engineering, or a related field. Advanced degree is a plus.

• Experience: Minimum 7 years of experience in performance marketing, with a proven track record of success in leadership roles (minimum 3 years). Experience in articulating strategic issues and negotiating with senior leadership teams

• Skills: Strong analytical and strategic thinking skills. Must be data savvy and love crunching numbers

• Excellent understanding of paid media channels.

• Proficiency in data analysis and business intelligence tools (Google Analytics, GDS, Tableau, etc).

• Exceptional communication and interpersonal skills.

• Exposure to Product Development or technical related – basic coding skill is a plus

• Leadership Qualities: Ability to inspire and lead a diverse team. Strong decision-making and problem-solving skills. Being able to see the bigger picture and stay connected to details.

• Adaptability: Comfortable working in a dynamic and fast-paced environment. Ability to adapt strategies to meet changing market and industry trends. Open to challenges. Results-Driven: Proven track record of achieving and exceeding performance marketing KPIs and targets.

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!