Performance Marketing Manager

Job Description:

This role will be based in Newark, NJ

The Performance Marketing Manager drives accelerated online traffic & acquisition growth of the online & pillar driven D2C business, working closely with cross-functional teams & strategic partners. Drives the development of existing & new online business, performance through agile practices

What are we looking for?

• Bachelor's degree or equivalent experience
• 5+ years sales experience
• Strong knowledge of ecommerce & digital sales preferred
• Performance Marketing experience
• Excellent verbal & written communication as well as interpersonal skills
• Strong computer skills using Power BI, Excel, Word & PowerPoint

What will be your key responsibilities?

• Accelerate qualified traffic & conversion to rc.com/rc.ca (search, social media, affiliate marketing, email, physical communication tools (in parcel/kit), pillar-driven, partnerships & co-branded collaborations) for Canadian and US market
• Maximize conversion rates for each focus acquisition channel
• Increase basket & transaction growth, inclusive of relevant products & services through ecosystem/partnerships
• Develop and leverage actionable insights through data on performance measures across all traffic sources that drive ongoing optimizations
• Demonstrate strong selling skills, developing & understanding customer, pet owner and pet/professional needs to increase online growth of Royal Canin product sales & services. Support Xfunctional sales tools for pillar-driven models
• Create the long-term vision for acquisition strategies within pillar-driven & online D2C models
• Develop & maintain strong relationships with functional leads to drive increased team engagement across all x-functionals support teams (Pillars, Pet owner Experience Team, Consumer Care, Finance, Supply Chain)
• Develop & maintain a high technical competency of ecommerce-related tools & various platforms that generate additional revenue, enhanced services & diagnostics for acquisition tactics for D2C business (OMS, Salesforce, Flagship Store, Shopify)
• Attend & participate in digital & industry trade shows as well as company meetings as required
• Effectively manage all relevant P&L, CP&A and expense budgets within area of scope
• Input into portfolio requirements / enhancements through S&OP+ forums and intakes
• 15% travel is required

What can you expect from Mars?

• Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

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Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.