Performance Marketing Manager, Paid Social

About the role:
Morningstar is looking for an entrepreneurial, hands-on, and analytical marketer to join our Digital Marketing team under the B2B Digital & Web Strategy team. You'll help bring solution and product digital campaigns to life for our B2B business through paid media, primarily supporting our paid social media efforts. This role is an exciting opportunity to make an impact on essential business goals.
You'll work with teams throughout Morningstar-Brand and Portfolio, Demand Generation, Product, Sales, Design, and others-to launch and monitor digital campaigns across channels. The ideal candidate is up-to-date on the latest digital and social media trends, tech-savvy and has hands-on experience managing campaigns in ad platforms. You have a passion for creating and executing multi-channel campaigns that drive measurable results.
Job responsibilities:

• Directly manage paid social and digital media efforts, including strategy development, execution, testing, and reporting, for strategic products in addition to overseeing strategy and implementation for Morningstar's B2B Businesses
• Build out user-centric digital strategies for evergreen and strategic campaigns that drive revenue
• Contribute to the campaign calendar for digital strategic initiatives
• Perform ROI analysis and report all data findings, as well as identify strategies for continual improvement
• Bring subject matter expertise into all our thinking and planning. Stay current on digital marketing best practices and find the bridges to apply them.
• Create and execute a strategy to drive new customer acquisition and database growth through digital channels, like Paid Social but also including SEM, Programmatic, Display, and Media buying.
• Track lead progression through the sales funnel (through CRM and marketing automation platform) and make recommendations for improvements for increased sales conversion rate
• Develop, implement, and continuously evolve best practices for digital media campaign management
• Collaborate on data, measurement & reporting strategies to demonstrate a clear ROI from our efforts. Create accurate forecasts and projections of ROI for future campaign planning.
• Maintain media budget and billing, provide budget recommendations to maximize performance
• Ensure Morningstar's brand is well represented across digital properties

Qualifications:

• 3+ years of digital marketing experience
• A history of developing business-driving integrated Paid Social and Media programs for clients ranging from mid-market to enterprise B2B
• Deep understanding of web analytics and conversion optimization
• Hands-on experience in LinkedIn Campaign Manager, Google AdWords and Microsoft Ads
• Ability to solve problems and identify opportunities using data & analytics, market research, and strategic frameworks
• Experience managing complex, multi-platform digital marketing strategies across clients
• Experience working within a content management system, analytics tool, A/B testing tool, and marketing automation tool. Technologies available are Bizible, 6sense, BrightEdge, Google Analytics, Google Optimize and Eloqua.
• A deep appreciation for the role of creative and design in marketing effectiveness
• Data-driven approach to marketing challenges
• Bachelor's degree is required

001_MstarInc Morningstar Inc. Legal Entity
Morningstar's hybrid work environment gives you the opportunity to work remotely and collaborate in-person each week. We've found that we're at our best when we're purposely together on a regular basis, at least three days each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues.