Performance Marketing Manager - Search

It's fun to work in a company where people truly BELIEVE in what they're doing!

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Job Description

• Develop and implement comprehensive Performance Marketing strategies that align with overall marketing and business objectives.
• Lead the planning, execution, and optimization of performance marketing campaigns across various platforms (Google Ads(SEM), Google Display Network, Youtube, Meta, Tiktok, programmatic networks, etc)
• Oversee end-to-end management of campaigns, from creative development to media buying and performance analysis.
• Conduct thorough analysis of campaign performance using analytic tools such as Tableau, Google Analytics, and other relevant platforms.
• Plan and conduct A/B testing and other testing methodologies to continuously improve ad performance and ROI.
• Identify optimization opportunities / growth, and analyzing the impact and effort required
• Collaborate with cross-functional teams (Creative Lab, Sales & Marketing team, Product team) to align marketing strategies with business objectives
• Stay up-to-date with industry trends, emerging technologies, and best practices in performance marketing
• Develop and maintain a testing roadmap to continuously improve campaign effectiveness
• Implement innovative strategies that's aligned industry trends, emerging technologies, and best practices in display advertising.
• Mentor and lead a team of performance marketing professionals, foster a collaborative and high-performance culture within the team
• Mature enough to manage external marketing vendors independently to enhance campaign performance and innovation
• Capable of leading and managing small to medium projects with minimal supervision that can potentially create value for the whole team
• Generate regular reports for stakeholders, clearly communicating campaign performance and ROI.
• Able to explain complex data in a way that is understandable for non-technical audiences.

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Requirements

• Graduated from reputable university. Bachelor's degree in Marketing, Business, Math, Engineering, or a related field. Advanced degree is a plus.
• 7+ years of experience in digital marketing with a focus on Search Engine Marketing (Google Ads / SEM)
• Proficiency in digital marketing tools and platforms (Google Ads(SEM), Google Display Network, Youtube, Meta, Tiktok, programmatic networks, etc)
• Experience with A/B testing and performance optimization techniques
• Proven track record of managing and optimizing Search advertising campaigns
• Possess exceptional critical thinking and a willingness to dive into the data, to produce immediate value while still keeping an eye on long-term strategy and scalability
• Possess a sharp eye for detail coupled with the ability to see how small details make up the bigger picture - Excellent analytical skills for data-driven decision making, deriving and disseminating actionable insights resulting from such analysis
• Good communication skill, self-driven, love challenges, and enthusiasm to pursue excellence
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Strong attention to detail and organizational skills
• Proficiency in Excel or similar data processing tool (Tableau, Google Data Studio, etc)
• Proven track record of managing team members

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!