Performance Marketing Manager, SEM

Are you an enthusiastic consumer marketer looking for a mission driven company  that helps US nurses find their dream jobs and manage their career?

Does building and optimizing campaigns to drive maximum efficiency excite you? Today, might just be your lucky break because Incredible Health is on the lookout for a talented performance marketer like you!

We are currently seeking a Performance Marketing Manager who thrives on the challenge of crafting and refining campaigns to drive outstanding results across our marketing ecosystem. This role offers unparalleled exposure to our comprehensive growth marketing strategy, encompassing everything from operations and platforms to tools, processes, and analytics.

Ideal candidates will possess an insatiable appetite for learning, coupled with a fearless approach to experimentations and make data driven decisions based on empirical data. In your role, you will be responsible for managing Paid Search Marketing channels to achieve business goals.

If you're ready to dive into a dynamic role where innovation knows no bounds, Incredible Health is the place for you!

Responsibilities

• You will focus on user acquisition by leveraging paid search (Google and  Microsoft), paid search (Google and Microsoft), video and more to reach licensed registered nurses.
• You will own channels from strategy to optimizations to acquire qualified users to our platform.
• You will use data as a north star to lead and prioritize daily and recurring tasks by effectively optimizing towards MQLs, SQLs and reducing CAC.
• Collaborate effectively with customer success, design, analytics and product teams on lead quality and engagement.
• You will recommend go-forward strategies on how to grow our marketing channels efficiently for our talent side of the business while keeping a keen eye on efficiency and scale.
• Use data to build your strategy, inform your recommendations, and provide clear, impactful insights on how you will effectively reach your goals.
• Optimize conversion funnels to decrease the time to convert and protect from leaks in the funnel
• Collaborate with internal marketing teams (CRM, Social, Brand, Creative, Design, etc) on integrated marketing campaigns. 

What you’ll do

• Efficiently scale user acquisition channels and budgets
• Test new emerging ad technologies and products
• Partner with Operations, Product, and engineering team members to roadmap needs to take the marketing program to the next level.
• Build, optimize, and manage paid acquisition campaigns (SEM, display, programmatic, video, native, etc.)
• Lead, develop and execute marketing plans, experiments and strategies across paid search channels (Google, Microsoft, etc)

Qualifications

• 3+ years of PPC/SEM strategy and campaign management experience, primarily within Google and Microsoft Ads (Search, Display, PMax, Video, App)
• Managed larger ad spends ($150k+/month) across multiple campaigns and platforms. 
• Must be a data-informed, full-funnel marketer who is highly analytical, entrepreneurial, and results-driven individual
• Enjoys a fast-paced, dynamic environment with little supervision, someone that is a go-getter, if you don't have the answer, you figure it out
• Demonstrated ability to learn quickly and tackle steep learning curves
• Proficient in top of funnel (TOF): performance marketing, campaign targeting, testing measurement, and optimization across paid- online and offline channels
• Comfortable writing SQL queries and fluent in analyzing data using Microsoft excel and sheets to summarizing/presenting it, and quickly acting on analysis
• Previous startup experience, a plus
• Experience in lead generation funnels, a plus

Minimum Experience:

• Ability to learn quickly and tackle steep learning curves
• Experience with data manipulation, specifically in Excel
• Working knowledge of JOINS and SQL filtering to extract data insights
• Familiarity with ad platforms (Google, Meta, TikTok, Microsoft, Taboola, Outbrain, etc)
• Strong organizational skills, specifically related to managing outreach and coordinating multiple project streams

Ideal Experience:

• 3+ years of operating marketing campaigns 
• Paid Search is a second language, knowing the intricacies of keyword match types, structure, and ability to rapidly identify root causes of issues as they emerge.
• Strong communication and written skills with proven ability to influence decisions.

• Well-versed in analytics packages, reporting formats, budgeting, and forecasting,
• Proficient in Excel (pivots, vlookup/INDEX MATCH, xlookup, lamba, etc).
• Knowledge of the healthcare industry, a plus
• Any experience a fast paced and/or an agency setting, a plus

And now a little bit about us…. Incredible Health helps healthcare workers like nurses find their dream jobs. We’re using technology to give health care recruiting a much-needed speed boost while solving the number one problem of our hospital partners - how to get the staff they need. We’re backed by top venture firms and we’re growing and moving fast. 

Working here is awesome because:

• We’re moving quickly so things never get stale.
• We're growing faster than a baby blue whale 
• We get to make a difference in the lives of nurses who are truly amazing people.
• We know there is more to life than just work, so we all take the time to hang out with our family and friends. 
• We pay a real salary and we’ve got you covered when it comes to your health. (medical, vision, dental)
• Unlimited vacation, so take a break when you need it!
• We have a great family leave policy, so you can spend time bonding with any new additions to your family.

Protect Yourself from Recruitment Fraud

At Incredible Health, the security of our employees and candidates is a priority.

All application information should be submitted securely on https://www.incrediblehealth.com/careers

We will always communicate with you via @incrediblehq.com or @incrediblehealth.com e-mail addresses and will use the email address that you provided in your application. We will not make offers or schedule interviews through LinkedIn InMail or Wire.

We will never request money or sensitive information like bank account information, social security number, or any other non-public information during the application process. We do not charge a fee to process employment applications or require any other form of payment during the recruitment process. You will not be asked to purchase your own company hardware, phone, or phone line during the recruitment process.

If you suspect fraud, please do not respond and report the situation to [email protected]. Please include as much information as possible when submitting your report, including a copy of the original email or text you received and any other important information such as email headers, names, company names, e-mail addresses, phone numbers, URLs, and mailing details.