Performance Marketing & Retention Director

About Role 

Ring Concierge is a rapidly growing female-founded fine jewelry company specializing in customized engagement rings and fine jewelry. We are seeking a Performance Marketing & Retention Director to become an integral part of our team. In this role, the Performance Marketing & Retention Director will be responsible for overseeing all aspects of performance marketing campaigns, including planning, execution, optimization, and analysis.The ideal candidate will have a proven track record of driving growth through data-driven marketing strategies, managing and optimizing campaigns, and scaling digital businesses.

Responsibilities 

• Analyze and optimize acquisition marketing campaigns across multiple channels, including paid social, SEM, affiliate marketing, direct mail and emerging acquisition channels
• Own planning and execution of paid digital strategies, largely paid search and paid social
• Handle the comprehensive process of paid marketing campaign development, monitoring, enhancement, and evaluation
• Lead and oversee the Email and SMS Retention Marketing team member, overseeing customer loyalty and retention through new programs, email, sms and other channel opportunities
• Work with the data analytics team to deploy customer segmentation strategies across acquisition and retention
• Improve creative testing methodologies and A/B testing; optimize campaign performance through continuous testing, monitoring, and analysis of key metrics
• Utilize data analytics tools and platforms to track campaign performance, generate insights, and identify areas for improvement
• Collaborate with cross-functional teams, such as brand marketing, bespoke sales, retail, operations and customer care, to align marketing efforts and support business objectives through paid marketing
• Manage the Paid Media budget, forecasting, and performance across all channels, including SEM, Paid Social, Affiliates, Programmatic media, etc
• Oversee agencies responsible for day to day execution of paid media strategies
• Build and maintain the paid testing roadmap to maximize new customer acquisition and support retention efforts
• Collaborate with the analytics team on attribution, measurement and success of campaigns and strategies
• Conduct market research and competitor analysis to identify trends, opportunities, and areas for improvement

About You 

• Excellent analytical skills and a data-driven mindset, with the ability to analyze complex data sets and make data-backed recommendations
• Demonstrated experience in developing and implementing successful performance marketing strategies and campaigns
• Excellent communication and presentation skills to effectively communicate marketing strategies, campaign results, and recommendations to leadership
• Highly organized with the ability to manage multiple projects and priorities in a fast-paced environment

Requirements 

• Bachelor's degree in marketing, business, or a related field
• 8+ years of direct experience managing Paid Digital programs and strategies, including Paid Search, Paid Social, ideally for a D2C luxury brand or eCommerce business
• Demonstrated success in driving customer acquisition and revenue growth through performance marketing channels
• Previous experience managing an Email/SMS Team
• Strong analytical skills and experience with data driven marketing strategies and tools, including Google Analytics, Facebook Ads Manager, Google Adwords, Tiktok ads, and other digital marketing platforms

Details - NYC

• Hybrid role located in midtown NYC
• Office Hours: 9:00 am to 6:00 pm, with the knowledge that we have a startup culture and your day may extend past listed office hours (with the possibility of weekends during busy season or sales)
• Health, Vision & Dental Insurance for full-time employees
• 401k with employer match program
• We offer generous employee discounts on our fine jewelry
• Paid time off, including an extra allowance of 3 days annually for religious observances
• The salary for this position is $180k-190k, commensurate with experience