Performance Marketing Specialist II - Display/Paid Social

Position:
Performance Marketing Specialist II - Display/Paid Social
Job Description:
We have an excellent opportunity for a Performance Marketing Specialist II focusing on Display/Paid Social. This Specialist position will work on the paid media team within the Arrow Digital Group. Applicants must be well-versed in paid search advertising, have broad experience with keyword bidding, ad creation, execution, and must be able to thrive in fast-paced, results oriented environment. This position will follow a hybrid schedule of 2 days in our office based in Centennial CO and 3 days from home.
What You'll Be Doing:

• Media Planning, Trafficking and execution of digital marketing campaigns
• Plan and execute programmatic advertising strategies, working through Real-time-bidding, guaranteed, and TrueView exchanges
• Understand and build effective audience targeting profiles based on first and third party data sources
• Assist with planning and execution of paid social campaigns
• Leverage data to effectively identify opportunities
• Manage display media across multiple channels, collaborating with both global and local teams
• Report on display media activity towards and drive expected performance outcomes
• Work with publishers and networks to plan effective media and marketing campaigns
• Collaborate with local and global creative teams to produce effective media for diverse range of display inventory
• Leverage data to define and execute media tests (messaging, lift, and interaction)
• Leverage DoubleClick Bid Manager, Google Display Network, Google Adwords, and other tools as needed to effectively plan and lead display media planning
• Manage a quarterly budget of one million+
• Performs other related duties as assigned.

What We Are Looking For:

• Display/Paid Social experience
• Experience running marketing campaigns
• Project management experience
• Experience working with process flows
• Experience working in a fast-paced environment
• Solves complex problems; takes a new perspective using existing solutions
• Works independently; receives minimal guidance
• Acts as a resource for colleagues with less experience
• Uses best practices and knowledge of internal or external business issues to improve products/services or processes
• Typically resolves complex problems or problems where precedent may not exist

What's In It for You
At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That's why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Short-Term/Long-Term Disability Insurance
• Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options

• Paid Time Off
• Tuition Reimbursement
• Growth Opportunities
• Discounted RTD Passes, with convenient office location off RTD Light Rail (Dry Creek Exit)
• On-site Café with Catering Option for Busy Lifestyles (availability subject to COVID-19 office guidelines)

• 24/7/365 On-site Gym and Lockers, Free for Use to All Employees! (Availability subject to COVID-19 office guidelines)
• Bike Racks
• And more!

Annual Hiring Range/Hourly Rate:
$33.45 - $40.88
Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.

Location:
US-CO-Denver, Colorado (Panorama Arrow Building)

Time Type:
Full time
Job Category:
Marketing and Communications
EEO Statement:
Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy)