Performance Marketing Specialist (US Remote)

Company Overview

Motorola Solutions is there for our customers when everything is on the line. In extreme moments — when a hurricane lands or when a fire breaks out. And in everyday moments — when a package arrives just in time for the holiday or when a child doesn’t miss the school bus home. 

We unify voice, data, video and analytics in one integrated ecosystem to enable individuals, businesses and communities to work together in more powerful ways. To help people make better decisions, act confidently and be their best in the moments that matter. Bring your passion, potential and talents to Motorola Solutions and connect with a career that matters.

Department Overview

We are seeking an ambitious performance marketing specialist to join our growth team. The candidate will help develop and deploy multi-channel campaigns alongside a talented team of marketers and sales leadership. This is a great opportunity to work alongside a data analytics driven team and gain invaluable knowledge of how to build and manage complex digital campaigns and deep reporting.
Job Description

Responsibilities:

All performance marketing is handled in-house, without any agency support. This is an amazing opportunity to get hands-on experience working on paid media platforms, website CMS, marketing CRM, SEO analytics tools, and reporting visualization tools. 

• Work on performance marketing activity across Paid Media channels
• Work with the performance marketing team to create and manage a comprehensive multi-channel strategy across Paid Search, Display, Remarketing, and SEO
• Work closely with the Performance Marketing Manager and sales team to optimize audience targeting strategies
• Collaborate with fellow performance marketing team members to execute onsite SEO initiatives such as metadata optimization, keyword expansion / conflict fixes, code optimization, and audits
• Work with team to track and optimize paid media budget across performance channels
• Work with team to track and build automated reports for key performance indicators of media buying activity
• Work with marketing teams to ensure messaging across all channels are consistent and aligned

Highly Desired Skills:

• 2+ years of experience building Google Search and Display Ads in online platform and editor application
• 2+ years of experience running retargeting campaigns
• 1+ years of experience building and managing YouTube and Google Discovery ads 
• 2+ years working with LinkedIn Ads
• 1+ years working with SEO onsite analysis tools: Google Search Console, Ahrefs, Screaming Frog, SEMRush, and SEOSurfer.
• Experience with Hubspot or similar CRM: building landing pages, workflows, forms, emails, audience lists, and field mapping with external applications
• 2+ years uploading and editing pages in a modular CMS like Wordpress, Contentful, or Craft
• 2+ years working with Google Analytics and Google Tag Manager (GA4 knowledge a bonus)
• 2+ years working with heatmap tools such as Hotjar or Mouseflow
• 1+ years building reporting and using tools like Google Data Studio, or Google Sheets
• 1+ years working with project management tools and processes such as Jira, Trello, or Asana
• Knowledge of at least basic level HTML and CSS
• Self starter, who is organized and doesn’t need to be closely managed, and can freely collaborate with team members.

Note: Candidate may reside anywhere in the US

#LI-RH1

#LI-REMOTE

Basic Requirements

• 4-5 years of experience in performance marketing, targeted campaigns, data analytics, or similar professional experience
• Legal authorization to work in the U.S. indefinitely is required. Employer work permit sponsorship is not available for this position.

Vaccine Requirement

Motorola Solutions has implemented a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Motorola Solutions' customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Motorola Solutions and maintain compliance with these requirements.

Travel RequirementsUnder 10%
Relocation ProvidedNone
Position TypeExperienced
Referral Payment PlanYes

Our U.S. Benefits include:

• Incentive Bonus Plans
• Medical, Dental, Vision benefits effective Day 1
• 401K with Company Match and Day 1 vesting
• 9 Paid Holidays
• Generous Paid Time Off Packages
• Employee Stock Purchase Plan
• Paid Parental & Family Leave
• and more!

EEO Statement

Motorola Solutions is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran's status, or, any other protected characteristic.