Performance Marketing Strategist

At Fortress Brand, an Inc. 5000 Fastest Growing Company of 2020, we fully manage the Amazon channel for health, wellness, and beauty brands. We offer a one stop solution to optimize sales on Amazon. Fuelled by in-house graphic designers, digital marketers, developers and strategists, we are constantly improving our capabilities to increase product discoverability and decrease the time between a customer's search and purchase.

Job Description

We're looking for proactive, curious, organized and excited minds to join our Performance Marketing team. We are seeking a Performance Marketing Strategist with at least 1 year of e-commerce marketplace or PPC management experience. Amazon experience a huge plus.

You'll be joining one of the fastest growing Amazon agencies in the country as a strategic partner and PPC brand manager. Candidates must have a strong understanding of PPC KPIs and management techniques, a love for beauty, skincare and wellness industries, and be prepared to lead the growth marketing efforts behind 5-10 brands. You will be a thought leader in the Amazon marketing space.

One main role you will be taking over is the ongoing optimization of Amazon product titles. This will involve living in our sales ranking software DataHawk to review how content changes affect ranking, sales, and conversion rate. You'll become an integral part of growing our brands and improving our sales rank in the Amazon Marketplace.

Responsibilities include:• Take ownership of paid and organic growth marketing initiatives for brands on the Amazon marketplace • Plan and execute digital ad campaigns to meet goals provided by key stakeholders • Daily analysis and management of keyword, bid, and creative strategies for performance and efficiency within a given budget • Interact with account, analytic and creative teams to optimize brand performance • Remain at the forefront of trends in the beauty, skincare and wellness industries• Ability to make recommendations to continually improve performance by analyzing internal results, competitive data, and keeping on top of industry trends and client goals• Strong time management and prioritization skills

Requirements• 1-3 years of E-Commerce, PPC or online marketplace experience • 1+ year Amazon experience a huge plus • DSP, email, push, display and/or other advertising channels are pluses • Advanced Excel knowledge and skills • Familiarity with Google Drive, Docs, Sheets and Slides • Familiarity with the skincare and wellness space, as an employee or as a consumer • Excellent communication, time management and organizational skills, internally and with clients • Experience with PPC management tools, such as Helium 10 or DataHawk • SEO knowledge or experience is a plus • SQL knowledge or experience is a plus

MUST BE NEW YORK BASED AND VACCINATED AS WE WORK TO A HYBRID MODEL.

Benefits

• Health, dental and vision
• PTO
• Summer Fridays
• Education Stipend
• Wellness and commuter benefits

Salary Range : $65,000 - $90,000