Personal PR & Branding Executive

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Personal PR & Branding Executive based in Estonia.

This role is responsible for shaping, protecting, and amplifying the public image of a high-profile individual across media, digital platforms, and public appearances. You will play a key role in executing a cohesive personal branding strategy that ensures consistency of voice, narrative, and visual identity across all channels. Working in a fast-paced, high-visibility environment, you will manage media relationships, coordinate PR opportunities, and support thought leadership initiatives. The role blends strategic communications with hands-on execution across social media, content creation, and reputation management. You will collaborate closely with creative teams, agents, and stakeholders to ensure every public touchpoint reinforces a strong and aligned personal brand. Discretion, precision, and strong editorial judgment are essential in this highly confidential and influential environment.

• Support the execution and evolution of a personal brand strategy, ensuring consistency in messaging, tone, and visual identity across all public-facing channels.
• Manage media relations activities including press kits, media briefs, outreach efforts, and coordination of interviews, features, and speaking engagements.
• Oversee and execute social media content planning, scheduling, and publishing across platforms such as LinkedIn, Instagram, and X, ensuring engagement and alignment with brand goals.
• Develop and refine written content including social copy, talking points, articles, and thought leadership pieces, including ghostwriting when required.
• Coordinate logistics and preparation for public events, appearances, panels, and keynotes, ensuring strong brand presentation and readiness.
• Monitor media coverage, public sentiment, and online presence, proactively identifying reputational risks and supporting crisis communications when needed.
• Collaborate with designers, editors, and external stakeholders to maintain a high-quality and consistent brand presence across all formats.

Requirements

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field.
• 5+ years of experience in PR, executive communications, personal branding, or media relations, ideally supporting senior executives or high-profile individuals.
• Exceptional writing, editing, and storytelling skills with the ability to adapt tone for different platforms and audiences.
• Strong expertise in social media strategy, digital branding, and content distribution across major platforms.
• Proven experience working with media professionals, influencers, agencies, or public-facing stakeholders.
• High level of professionalism, discretion, and ability to manage confidential and sensitive information.
• Strong project management skills with a creative, resourceful, and detail-oriented mindset.
• Fluency in English is required; Russian fluency is a strong advantage, and additional languages are a plus.

Benefits

• Competitive compensation aligned with senior communications and branding roles.
• Fully remote work flexibility.
• Opportunity to work closely on high-impact, high-visibility personal branding initiatives.
• Exposure to premium media, influencer, and executive communications ecosystems.
• Flexible working arrangements supporting autonomy and work-life balance.
• Creative ownership over content, messaging, and brand storytelling direction.
• Opportunity to work in a fast-paced, globally connected communications environment.