Personalization Manager

Information Security Responsibilities

• Promote and enforce awareness of key information security practices including acceptable use of information assets malware protection and password security protocols
• Identify assess and report security risks focusing on how these risks impact the confidentiality integrity and availability of information assets
• Understand and evaluate how data is stored processed or transmitted ensuring compliance with data privacy and protection standards (GDPR CCPA etc.)
• Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information

Role and Responsibilities

• Mature and expand the adoption of testing and personalization projects at Bounteous along with the supporting technology 

• Demonstrate a proven track record in developing testing and personalization strategies aligned with client business objectives 

• Evaluate campaign effectiveness through report generation insights provision next-step delineation and iterative testing plan refinement. 

• Maintain thorough documentation of testing and personalization processes continually seeking areas for optimization. 

• Oversee the configuration administration and operation of CRO platforms to support multi-channel campaigns 

• Audit Adobe Target and Adobe Experience Platform (AEP) audiences to identify overlap collision risk audience refresh cadence and cross-activity conflicts impacting personalization experiences.  

• Analyze audience qualification and activation strategies across Adobe Target activities including quantifying overlap rates identifying conflicting messaging/experiences and documenting current prioritization approaches.  

• Develop scalable governance recommendations for audience creation sharing lifecycle management and experience prioritization across AEP and Adobe Target.  

• Define best practices for audience strategy including audience granularity recency windows trait usage overlap mitigation and Target activity structuring with clear “good vs. bad” implementation examples.  

• Partner with stakeholders to align on intended audience experiences platform limitations within AEP and recommended frameworks to improve personalization consistency and reduce experience conflicts. 

Preferred Qualifications

• 2+ years of related experience in Product Management and Testing and Personalization with a proven track record of driving customer experience improvements 

• Understanding of database management and APIs 

• Previous work with CDPs marketing automation and omni-channel campaign management platforms required 

• Bachelor's degree in Marketing Computer Science Information Technology or a related field required 

• Agency experience preferred but not required 

• Solid understanding of digital marketing & data reporting 

• Passion for the digital domain and use of technology to solve business problems 

• Ability to learn new technologies at high level to identify use opportunities 

• Experience with tag management systems and data layers 

• Experience working with Adobe Target and Adobe Analytics 

• Be self-motivated responsive professional and dedicated to customer success 

• Fluent in English language and is able to lead client meetings and conversations 

What We Do

Bounteous is a global AI Services firm where agentic engineering and human experience converge to deliver transformative business outcomes for the enterprise. We help organizations design build and scale AI-driven products platforms and processes. With more than 5000 team members worldwide Bounteous delivers AI that sticks powering adoption and outcomes that move organizations from experimentation to true transformation.

Why Work With Us

Bounteous combines strategy experience design engineering data and AI to help leading brands build intelligent systems that are practical scalable and measurable. People join us to work on meaningful transformation initiatives collaborate with smart and supportive teams and help shape what’s next in AI and digital experience.

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