PPC Marketing Specialist

Did you know that more than one billion people in South and East Asia have insufficient financial data history? For many, this makes it difficult to secure loans and other services, because they don't have traditional financial records like credit scores. 

Jeff is a data-driven financial marketplace that connects people with the most suitable financial products via using alternative data. Our goal is to unlock financial services for the underbanked across the emerging markets in Southeast Asia and Latin America.

Launched in 2020, Jeff has quickly grown into a 45+ people team across 8 countries. To date, we have attracted $5 Million in funding from business angels and prominent Venture Capital funds, expanding into 4 markets & aiming to enter 2 more in the nearest future.

More than 8 million people have been serviced and more than 60M products have been compared. While doing so, the company has achieved profitability & is approaching the $10 Million Annual revenue mark - and we are just getting started! 🚀

As we enter the next phase of our journey, we are looking for a PPC marketing specialist - a rockstar to drive lead acquisition and user reactivation through effective ad strategies! You’ll manage budgets, optimize campaigns, and collaborate on creative efforts to maximize ROI.

If you're looking for a challenge and the opportunity to participate in building an exciting, global product, then this role is for you! ⚡️

You will:

• Execute Paid Media Campaigns: Implement existing ad strategies to acquire new leads and reactivate users, focusing on delivering positive ROI within set guidelines.
• Optimize Campaign Budgets: Manage and adjust budgets for Paid Media campaigns (e.g., Google, Meta, TikTok) to ensure optimal performance, adjusting based on predefined KPIs and objectives.
• Collaborate on Creative Assets: Work with creative teams to produce ad materials that align with brand guidelines. Assist in testing various formats and approaches to find the most effective combinations.
• Monitor and Adjust Campaigns: Regularly track campaign performance and make data-driven adjustments as needed.
• Report and Troubleshoot: Provide updates on campaign performance and identify potential issues, implementing solutions as needed.
• Stay Current: Keep an eye on trends, particularly in video ads and competitor activity, and suggest relevant adjustments for continued campaign success.
• Work Cross-Functionally: Collaborate with team members to ensure campaigns are aligned with broader company objectives.

Likely you have:

• Proficiency with Paid Media Platforms: Hands-on experience with platforms like Google, Meta, TikTok, and others. TikTok experience is a plus.
• Experience with Video Ads: Knowledge of video ad formats and the nuances of posting and optimizing video content.
• 1-3 Years of Experience: Previous experience in a similar role, focusing on executing and optimizing digital ad campaigns.
• Strong Attention to Detail: Ability to understand data and make informed decisions to improve campaign performance.
• Familiarity with A/B testing, audience segmentation, and creative optimization
• Collaborative Mindset: Willingness to work closely with cross-functional teams to meet overall business goals.

At Jeff we are:

• Proactive: we look for the best approaches to problem-solving with a “can do” attitude
• Agile: no day is the same and we are ready to act upon what brings the most added value at that point
• Honest: about our capabilities, ideas, opinions and ready to share our views

What we can offer:

• Equipment of your preference after the probation period
• A vacation policy that includes annual vacation, national holidays, and day off on your birthday
• A knowledgeable, high-achieving, experienced, and fun team
• High energy - as a growing startup, no day is the same
• Unlimited growth - as the company grows, you grow with us! 🚀




🤘 Ready to have fun while building a data-driven financial marketplace for the economies of tomorrow? Let's talk!