PPC Marketing Specialist (remote)

Overview

We are seeking a PPC Marketing Specialist (remote) to join our growing team!

Position Overview

We're expanding our team and are looking for a skilled and dynamic PPC Specialist to join the Education Solutions marketing division supporting financial aid solutions and more, for K-12 schools. Our division serves independent and private K-12 schools of all sizes across the US. This role reports to the newly created Manager of Digital Strategy.

Responsibilities & Qualifications

A Day in the Life

• You'll play an important role as part of a full-funnel B2B software-as-a-service (SaaS) marketing team responsible for awareness, engagement, lead generation, closed/won deals, adoption, renewal, and upsell/cross-sell. In partnership with the rest of the Marketing team and Sales, this individual will be responsible for identifying the most effective means of accelerating revenue growth in Education Solutions.
• You'll contribute to lead generation goals and integrated marketing campaigns in a variety of ways:
• Manage and execute PPC marketing strategy and support for proposed demand programs
• Work closely with the Manager of Digital Strategy to ensure SEO optimization by conducting research and analyzing data to identify most effective keywords and targeting strategies for PPC campaigns
• Help develop and fully execute multi-channel PPC campaigns (Google Ads, social media, etc.)
• End to end Management of executed PPC campaigns including reporting on key analytics (ROI, CTR, CTC, etc.)
• Bring a solid understanding of SEM/SEO optimization skills to drive performance

We are looking for someone who brings

• Bachelor's degree or equivalent required. Strong mix of strategy, planning and analytical skills expected.

SKILLS/EXPERIENCE:

• Minimum 1-3 years of B2B marketing experience.
• Google Ads experience required.
• Technology, SaaS, and/or E-commerce experience desired.
• Very proficient with WordPress, Microsoft Word, PowerPoint, Excel.
• Graphic design tools, Salesforce, and HubSpot experience highly desirable.

Total Rewards

The salary range for this role is up to $75,000 a year - depending on experience.

Accommodations

Community Brands welcomes and encourages applications from people with disabilities. Reasonable accommodations are available, on request, for candidates taking part in all aspects of the selection process.

About Us

Community Brands - leveling the playing field between for-profits and purpose-driven organizations

Community Brands provides a connected network of solutions that enable mission-driven organizations to thrive. Our software powers non-profits, associations, and K-12 schools to engage the people they serve through programs and events, raise funds to enable their mission, and manage their financials and operations. Our family of brands are bound by a common purpose to serve the organizations that make our communities a better place to live. With over 1,600 employees in the US, Canada, UK, Australia, India, and the Philippines, we know that our success is driven entirely by the people of Community Brands. Through professional opportunity, we strive to give each person a clear path to success and personal growth. We embrace diversity and believe that our differences in experience and perspective are the key to our sustained success.

Why work here?

Good People, Doing Good Things: Employees at Community Brands are techies and volunteers who strive to make the Company a great place to work. We dream big and are motivated to help our customers use the technology we create to improve the world around us.

• Medical, Dental & Vision Benefits
• 401(k) Savings Plan & Company Match
• Flexible Planned Paid Time Off
• Generous Sick Leave
• Casual Environment
• Purpose-Driven Culture
• Work-Life Balance
• Passionate About Community Involvement
• Company Paid Parental Leave
• Company Paid Short Term Disability
• Remote Flexibility

Community Brands actively embraces diversity and equal opportunity in a meaningful way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be, which is why we do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

All persons hired will be required to verify identity and eligibility to work in the United States (without sponsorship) and to complete the required employment eligibility verification form upon hire.

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