PPC/Paid Media Manager (Incogni)

Incogni is at the forefront of consumer privacy-tech, making it easy for people to remove their personal information from data brokers. Since its launch, Incogni has become the most searched for data removal service among consumers and continues to grow rapidly. It is your unique opportunity to join a fast growing startup at the scaling stage. 

Do you know the meaning behind terms like PPC, CPM, or CTR? Would you like to manage our paid search channels and implement leading paid marketing strategies?

We are looking for our first hire to do everything ad-related: from analysing competitor activities to developing and testing acquisitions for paid channels. Testing ad copies or creatives and levelling up our conversion rates. 

If you want to:

• Manage Incogni’s paid search (Google Ads) and other paid media channels (Facebook Ads, YouTube Ads and others);
• Analyse competitor activities to continuously assess and refine our tactics;
• Develop and test acquisition strategies across multiple paid channels (YouTube Ads, Facebook Ads etc.);
• Drive A/B testing activities for ad copy and landing pages to improve conversion rates;
• Perform data analysis aligned with business goals to identify growth and optimization opportunities;
• Prepare and present comprehensive reports on the overall performance of marketing campaigns across all channels;
• Stay up to date on the latest digital marketing trends, incorporating them into Incogni’s campaigns;
• Craft the strategy and lead the early efforts of paid acquisition, develop and test acquisition strategies across multiple paid channels (YouTube Ads, Facebook Ads etc.).

And you can check off:

• At least 2+ years of experience in managing acquisition campaigns across paid search (Google Ads) with minimum 1+ year of experience in paid media channels (e.g., Facebook Ads, YouTube Ads, LinkedIn Ads);
• Proven expertise in data analysis and reporting, with proficiency in analytics tools (e.g., Google Analytics, Looker, Tableau, Excel, Google Sheets, etc.);
• Strong analytical thinking with the ability to draw actionable conclusions from data;
• Experience working with complex, global, large-scale campaigns across diverse paid channels;
• Excellent time management skills to effectively oversee campaigns across multiple platforms;
• Ability to work independently and collaboratively within a team;
• Outstanding interpersonal skills for effective collaboration with other departments;
• Proficiency in English, both verbal and written.

Here’s the deal:

• Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
• Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;
• Tools of your choice: choose technical equipment and the tools you need to do your best;
• Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
• Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;
• Work-life balance: as a general rule, we work based on a 3+2 hybrid model. And let’s not forget the WFA policy – an opportunity to work from anywhere in the world;
• Premium Surfshark accounts: for you, your family, and friends;
• Gross salary: 2480-4630 Eur/month for the Lithuanian market. It may vary depending on your skills, experience, or location.