PR and Social Media Manager

This role is offered as a remote position. To be considered, you must have legal eligibility for full-time work in the United States.

Who are We

Simpro is a global leading Software-as-a-Service (SaaS) field service management solution for service, maintenance, and project contractors. Simpro was founded in 2002 in Brisbane, Australia with operations in Australia, New Zealand, the United Kingdom, and the United States. Simpro empowers our trade service customers to connect the office to the field, deliver exceptional customer service and gain invaluable insights with automated processes, streamlined workflows and in-depth business reporting.

 First Things First - What We Can Offer You

• Responsible Time Off (Unlimited PTO)
• Remote Working Arrangement
• Opportunities for growth and development
• Second-to-none product training provided
• Comprehensive Medical, Dental, & Vision Benefits
• 401k/Retirement Plan with 6% employer match
• Flexible work environment
• Dog-friendly office environment
• Free parking
• Happy hours and office games

Position Summary

As a PR and Social Media Manager, your primary responsibility is to develop and execute effective public relations and social media strategies to enhance the company's reputation and visibility. You will collaborate closely with various teams, including marketing, communications, and executive management, ensuring consistent messaging and engagement across all channels. This role demands a strong understanding of PR practices, social media platforms, and exceptional communication skills.
 

What You’ll Do

Public Relations Strategy:

• Develop and execute comprehensive PR strategies to cultivate and maintain a positive company image
• Identify pertinent media outlets, journalists, and industry influencers, establishing relationships with them
• Create and disseminate press releases, media kits, and other PR materials
• Coordinate interviews, media appearances, and press conferences as required
• Monitor media coverage and handle media inquiries and interview requests

Social Media Strategy and Management:

• Formulate and implement social media strategies to boost brand awareness, engagement, and growth across various platforms (e.g., Facebook, Twitter, Instagram, LinkedIn)
• Craft and curate compelling content for social media channels, encompassing text, images, and videos
• Monitor social media channels for mentions, comments, and messages, responding promptly
• Oversee social media advertising campaigns and analyze performance metrics for optimization
• Stay updated on social media trends, best practices, and emerging platforms

Content Creation and Management:

• Generate engaging and persuasive content for various PR and social media channels, such as blog posts, articles, newsletters, and website copy
• Collaborate with internal teams and subject matter experts to gather information and develop content
• Ensure content aligns with brand guidelines, maintaining consistency in style and tone while optimizing for search engines
• Monitor and report on content performance, utilizing analytics tools to gauge effectiveness

Brand Management:

• Uphold a strong brand image and maintain consistency across all PR and social media channels
• Monitor and manage online reputation, promptly addressing any negative feedback or customer concerns in a professional manner
• Identify opportunities for brand collaborations, partnerships, and sponsorships

Analytics and Reporting:

• Track and analyze PR and social media metrics, providing regular reports on performance, trends, and insights
• Utilize analytics tools to measure the impact of campaigns, content, and social media activities
• Identify areas for improvement and recommend strategies to optimize results

What You'll Bring

• Bachelor's degree in Public Relations, Marketing, Communications, or a related field
• Proven experience in PR and social media management, preferably in a similar role
• Strong knowledge of PR practices, social media platforms, and emerging trends
• Excellent verbal and written communication skills
• Proficiency in content creation and copywriting
• Experience with social media management tools and analytics platforms
• Creative mindset and strategic thinking ability
• Strong organizational and project management skills
• Ability to work independently and collaboratively in a fast-paced environment
• Knowledge of SEO and digital marketing principles is a plus

Compensation Range: $80,000 - $130,000 

Core values required of all Simpro employees

While experience in the above areas will be highly considered, it’s important to note they will be secondary to the person with the right determination, attitude and Simpro compatibility. Our culture and core values are very important to us:

• We Are One Team
• We Own It
• We Innovate
• We Care
• We Have Fun
• We Understand

Simpro is an equal opportunity employer, with a best-of-class on boarding program and a very supportive team environment. Visit simprogroup.com/au/company/careers to learn more about us and our values.

*Please note, no agencies will be accepted in the recruitment of this role. We would like to take this opportunity to thank all candidates for their application.

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