PR and Social Media Strategist - Dallas

Mod Op is a full-service advertising agency with offices in New York, Los Angeles, Miami, Minneapolis, Portland, Dallas, Kansas City, Cleveland, and Panama City, Panama. Thanks to ongoing growth-by-acquisition directed by our former-venture-capitalist CEO and our team of industry leaders, Mod Op can offer you access to low-cost, high-quality health care options and a team of enthusiastic, collaborative and motivated coworkers who see career development and personal development as intertwined.

This position performs a combination of duties related to developing and executing PR and social programs for Mod Op clients. The PR and Social Media Strategist reports to the Social and PR Manager and is an integral part of a team that is tasked with increasing credibility and engagement for clients.

Job Responsibilities

Public Relations

Lead the day-to-day PR efforts for assigned clients with supervisor direction and oversight

Develop pitches and work with media contacts to secure interviews, articles and coverage

Identify local, regional and national news and trade publications and relevant contacts based on client industry and verticals for list development; develop and maintain media lists

Draft press releases, articles and other messaging documents for clients

Develop speaking opportunities and awards matrices; track and pitch for assigned clients

Assist in and or/lead the review process for client media materials including articles, press releases and more

Develop briefing documents and moderate interviews

Research, develop, maintain and pitch editorial calendar opportunities for assigned clients

Help promote Mod Op through press releases and PR opportunities

Use media/PR tools including Meltwater, Cision, Business Wire and more

Monitor client and competitor media coverage and report on findings

Social Media

Create and implement social media organic and paid strategies, including the development of monthly and weekly social media plans

Social media community management across a range of clients and channels

Implement carefully crafted paid social programs for variety of clients

Assist in the review process for client social plans

Develop social media graphics for posting

Help promote Mod Op on social media platforms

Use social media marketing tools such as Sprout Social, Facebook Business Manager, Facebook Creator Studio, LinkedIn Campaigns Manager and more

Regularly monitor campaigns and programs, provide key insights and optimization recommendations

Present on performance findings both for organic and paid social programs

Other Responsibilities

Actively participate in internal and client meetings

Keep abreast of changes to platforms, technologies and tools

Provide counsel for strategy and execution in account planning

Serve as a resource for clients and internal team members

Assist in the new business process as needed

In addition, a top priority is contributing to the success of our clients as well as contributing to the creative and collaborative culture of the agency.

Requirements

Required Education and Experience

Bachelor's degree

Two to three years of experience in a communications or public relations field

Strong writing skills and be able to handle a variety of tasks at once

A strong attention to detail

Benefits

• Health, dental and vision benefits
• 401k plus matching
• Life Insurance
• Generous time off plus December holiday closure
• Hybrid remote/In-office work schedule
• Fun company culture with a great balance of work and play
• Individual offices (no cubes!)

Don't think you have all the skills required for this role? Experience can be built in numerous ways. Please tell us more about yourself or what you can bring in an optional cover letter.

When asked what they love about working at Mod Op, we hear:

• "I feel I can be myself at work and it's fun!" -MV
• "The caliber of the clients/brands we work with, knowing your work is seen by thousands of people, in many cases across the world." -JC
• "We actually create videogames!" -AC
• "We have an all-star team, and it's like playing in the pro-bowl every day!" -MW
• "Opportunities to always learn from and work with the best and the brightest." HW
• "Mentors and opportunities for growth." -KB

Mod Op believes in teamwork, client collaboration, powerful storytelling, stunning design and thoughtful problem-solving. Our clients represent a breadth of industries, and every project presents new and interesting challenges. We would love for you to join us!