PR & Brand Strategies Specialist I
Job Description
About Working at Commerce
Wouldn't it be great to build your career at a bank that's known for helping people with their financial challenges? That's exactly what you'd be doing when you join the team at Commerce Bank. We're looking for teammates who are ready to do whatever it takes to help our customers with their everyday financial needs. You'd be helping yourself too, because Commerce has a tradition of recognizing and rewarding team members for their talent, skills and contributions.
No wonder we've been an industry leader for over 155 years and have developed a reputation as a great place to work in the financial services world. If you'd like to be a part of a team and culture that is respected by its peers and in your community, we should talk. We're always looking for the best and brightest.
About This Job
Commerce Bank's Brand Marketing Communications Group includes public relations, brand content and social media teams responsible for achieving greater synergies between the marketing functions that create, reinforce and strengthen the Commerce Brand. The Group focuses on public/media relations, communications strategies, social media communication strategies, brand content marketing strategies, graphic design, video & creative solutions. This position will focus on public relations and have responsibility for providing marketing analytics.
Essential Functions
- Draft proactive news releases and talking points
- Contribute to assigned content gathering, generation, planning, posting, writing, content development, community management and paid digital media associated with PR, content and social media content production
- Plan and write posts for social media that support press releases within scope of responsibility
- Participate in brand reviews of co-marketing opportunities to ensure quality and consistency with the Commerce brand guidelines
- Monitor and report on trending topics that could influence new content
- Monitor and report on Commerce brand reputation and sentiment
- Situationally respond to customer comments and complaints including community management (Facebook, Twitter, etc.) and review sites (Google, Yelp, etc.)
- Track and report performance of Commerce content across all channels
- Communicate opportunities to the Marketing team that inform and fulfill strategic objectives and goals
- Perform other duties as assigned
Knowledge, Skills & Abilities Required
- Excellent copywriting, editing and proofreading skills
- Ability to work on multiple projects at once, collaborate in a team environment, and interact directly with stakeholders
- Self-starter, deadline oriented, ability to manage and successfully move forward multiple projects at one time
- Acute attention to detail and professional demeanor
- Inquisitive, agile and strong team player with excellent written, verbal and interpersonal communication skills
- Ability to remain adaptable and resilient to all situations with an optimistic outlook and cast a positive shadow that is aligned with our culture and Core Values
- Advanced level proficiency with Microsoft Word, Excel and Outlook
Education & Experience
- Bachelor's degree in Public Relations, Communications, Marketing, Journalism or related field or equivalent combination of education and experience required
- 1+ year public relations and writing experience preferred
- Experience with Google Analytics, SEO and social media metrics preferred
Location: 8000 Forsyth, St. Louis, Missouri 63105
Time Type:
Full time
Date Posted
01/15/2023
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Subjectivity Score: 0.8
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