Job Description
As our PR Manager, you will be responsible for planning, developing and implementing measurable local consumer PR programs that support the business' ambitious growth plans, strategic goals and priorities, and, that are fully integrated with the overall marketing and brand agenda. This is a fantastic opportunity for someone that has an entrepreneurial mindset, proven experience of highly creative and disruptive thinking, powerful execution and wants to play a part in shaping the future for the tastytrade, Inc. brands in the US.
What you’ll do:
- Oversee the integration of PR with other comms channels and partner with marketing to determine strategic ways to amplify marketing programs and further business goals via PR
- Increase the company's share of voice on topics and themes connected to the company’s commercial goals via US trade, consumer, and top tier media outlets
- Manage the US press office, which includes, but is not limited to drafting press releases, business updates and other collateral to engage media and other external stakeholders
- Assess the regulatory landscape from a comms/media perspective and provide strategic counsel as to best way to minimize reputational and compliance risks and implement crisis comms strategy in coordination with the IG Group global comms team
- Manage in-bound PR opportunities and oversee awards, calendars and submission processes for the company and key senior leadership
- Adept at reporting and benchmarking US media coverage - including using platforms such as Signal AI, ability to report on all PR initiatives regularly
- Monitor competitor coverage and react to market movements that provide opportunities to insert tasty brands into timely news
Who you’ll report to and work with:
In this highly visible position you’ll work collaboratively with the entire marketing team and report directly to the Vice President of Marketing Strategy. This position will also work extremely closely with our most senior executive team along with the entire tastytrade talent team so we’re looking for a strong communicator with a passion for working with diverse, fun and energetic personalities.
Who you are:
- Experience in developing and implementing highly effective and creative communication strategies, specifically proactive earned media campaigns
- Excellent writing skills with a strong communication style that can reflect and represent the personality and tone of our brands when speaking with media
- Excels in a fast-paced, dynamic work environment
- Experience working in regulated industries and working with legal and compliance to ensure appropriate risk mitigation
- Strong breadth of knowledge of financial services industry, global marketplace, and trends
- Entrepreneurial, driven self-starter, with a positive attitude and excellent work ethic
- Examples of successful engagement and relationship building with tier one media
- Experience in creative communications development, thought leadership, and associated measurement strategies
Team Perks:
- Performance Bonuses
- Stock Purchase Options
- Tuition Reimbursement Program
- Gym Membership Reimbursement
- Commuter Benefits
- Pet Insurance
- Wellness & Mental Health Programs
- Charitable Donation Matching
- Two Paid Volunteer Days Off
- Daily catered lunch when in the office
- Full kitchen with snacks and beverages
- Dog-friendly office
- In-building gym
- CTA stop a block away, Shuttle to/from Metra
- Office located in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars
Our Company:
The tastytrade family of companies empowers individual traders differently. Founded in 2011 as an online financial media network, tastytrade, Inc. expanded to include other companies like a brokerage firm (tastyworks in 2017), a research lab (quiet foundation in 2018), and a magazine (luckbox in 2019). In 2021, London-based IG Group acquired tastytrade, Inc. and assigned it to lead business in North America, including two of their own established brands – IG US (RFED) and DailyFX. This combined team has years of experience like institutional brokers but also a passion for disrupting the entire trading industry.
Our dream is simple: we want more people to find more success with a better trading experience. That’s why we’re investing heavily in the right people, technology, and media to make that happen in the US and across the globe.
Location: We have two great offices in the West Loop of Chicago and are currently hybrid meaning we’d love to see your face a few days a week at either one!
tastytrade
19 N Sangamon St.
Chicago, IL 60607
tastyworks
1000 W Fulton Market #220
Chicago, IL 60607
*Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they have every single qualification. Our team is dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly, we encourage you to apply anyways. You may be just the right candidate for this or other roles!
Date Posted
08/12/2022
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