PR / Social Media Specialist

Chernoff Newman is passionate about solving problems through creative communications. We enjoy the folks we spend our days with, whether it's inside the office or outside after hours. We have a relentless curiosity, no matter what discipline we're working within, and that drives our passion for creativity. It also fuels a culture of collaboration and fun. We live in a team environment, where we truly work across all disciplines in our marketing efforts. And the most important member of our team? That's our client. This approach, where we put our clients first, helps us work together as a unified team. A team built to connect with consumers on a personal level. Technology may drive this engagement, but people are who really make it happen.

A Public Relations/Social Media Specialist will manage the tactical and day-to-day operations of a social media or public relations campaign. A specialist will develop and execute content aligned with the overall strategy of the campaign.

Responsibilities:

• Create, execute and manage social content aligned with a brand, campaign or project
• Maintain an understanding of social media best practices to align client activity with trends
• Monitor and manage daily brand and social activity and conversations
• Create comprehensive reports measuring the success of each social campaign
• Optimize clients' social and public relations efforts to amplify the message and campaign
• Execute public relations and social media response protocols
• Enhance brand awareness and loyalty
• Collaborate with an account team to execute integrated communications strategies
• Develop high-quality written materials to support a range of public relations and public affairs needs
• Combine creativity with media relations knowledge to develop pitch angles and generate news coverage, profile pieces and features for clients across a variety of channels
• Create persuasive and eloquent copy for a range of client materials, including press releases, brochures, video scripts, email marketing, case studies, continuing education courses, blog posts, newsletters and key messages
• Coordinate media and client events
• Cultivate and maintain media relationships

Requirements

• Bachelor's degree in communications, marketing or similar field
• Strong pitching skills and the ability to build ongoing relationships with media on local, regional and national levels.
• Comprehensive knowledge of social platforms and reporting analytics
• Excellent writing and communications skills
• Experience with managing/executing issue management
• Strong organizational and time management skills
• Critical thinker and problem-solving skills
• Team player
• Willingness and ability to travel occasionally

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Flexible PTO + holidays
• 401k matching program
• Paid parental leave
• Life Insurance (100% company paid)
• Short and Long Term Disability (100% company paid)
• Training & Development

Company Values

Enduring: We are long-time trusted advisors and leaders in the communities where we live and work.

Intentional: We are rooted in research, strategy-led, purposeful and deliberate.

Humancentric: We are committed to collaboration, respect and empathy and instill integrity, warmth and kindness in everything we do.

Inclusive: We insist on diverse perspectives, backgrounds and skill sets and are committed to a workforce reflective of our community and culture.

Curious: We seek to address issues through innovative, disruptive and creative ideas.