Principal Campaign Strategist

Simon Data was founded in 2015 by a team of successful serial entrepreneurs with a passion for transforming data to drive real-world results. We are building a best-in-class enterprise Customer Data Platform that empowers marketers to create personalized data-driven experiences for the customers. We’re scrappy problem solvers who believe in tackling big challenges with disruptive thinking and giving our customers the support they need to deliver great next-generation experiences at scale.

At Simon, we firmly believe that business success starts and ends with people. We all do our best work when we are surrounded by other friendly top performers who want to succeed together. This attitude is core to our values. When you trust your team, invest in their development, and give them ownership, great things happen.

The Principal Campaign Strategist will serve as a trusted partner to clients, delivering comprehensive, data-driven strategies that maximize the impact of their omnichannel marketing campaigns. This individual will leverage Simon’s advanced capabilities to create and optimize personalized campaigns, implement performance-driven strategies, and deliver measurable results across email, SMS, and paid channels. This role is ideal for a marketing professional with a strong analytical background, a creative mindset, and a passion for driving client success.

• Collaborate with clients to develop highly personalized, data-driven omnichannel campaign strategies that align with their business objectives.

• Define success targets and provide recommendations on content, personalization, AI application, analytics, and audience segmentation.

• Conduct in-depth analyses of existing campaigns, assessing effectiveness, deliverability, and results, and deliver actionable insights to improve performance.

• Build and implement campaign segments, creative assets, and measurement foundations to streamline execution and reduce dependencies on client deployment cycles.

• Design highly targeted AI-powered campaigns that drive results across email, SMS, and paid media channels.

• Ensure all campaigns are set up for success with clear objectives, precise targeting criteria, and robust performance tracking.

• Manage or partner with a team to manage campaigns end-to-end, from strategy and targeting to monitoring and optimization, ensuring alignment with client goals.

• Conduct A/B testing, audience refinement, and continuous performance analysis to identify opportunities for improvement and ROI growth.

• Provide detailed reporting and insights through maturity assessments, refining strategies to optimize marketing spend and performance across channels.

• 8+ years in a marketing strategy or campaign management role, preferably within SaaS, marketing technology, or digital marketing agencies.

• Demonstrated success in creating and optimizing data-driven, personalized campaigns across multiple channels, including email, SMS, and paid media.

• Proficiency in marketing platforms and tools, including customer data platforms (CDPs), email marketing tools, and analytics platforms.

• Strong analytical skills with experience in A/B testing, audience segmentation, and ROI analysis.

• Familiarity with Simon or similar SaaS solution is a plus

• Exceptional communication and presentation skills, with the ability to explain complex strategies and insights to non-technical stakeholders.

• Strong project management abilities, with a proven ability to handle multiple campaigns and priorities simultaneously.

• Collaborative mindset, working effectively with cross-functional teams and client stakeholders.

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field. Advanced degrees or certifications in digital marketing or analytics are a plus.

• 100% coverage of medical premiums for employee AND family

• Flexible PTO 

• Generous Maternity and Paternity Leave

• Remote work, quarterly wellness, and client support stipends

• Professional Development stipend

In compliance with the state and city salary transparency requirements, the potential salary for this position is from $ 150,000 to $210,000 which represents a range commensurate with experience.

Visa sponsorship for this role is currently not available.