Principal Data Analyst Paid Media

The Opportunity

Join the Business Analytics team at Workhuman where we sit at the core of the organization driving strategy and decision-making through data. We are bringing paid media execution & analytics in-house and seeking a Principal Data Analyst to fully own the in-housing of all analytics and ad operations for our Paid Media strategy across search social display and video.

This role will own analytics and ops for advertising programs in Brand Events Product Demand Generation and ABM and blends deep analytical expertise with hands-on ad operations ensuring our media data foundation is accurate privacy-compliant and actionable.

The ideal candidate is intellectually curious data-driven technical and business oriented. They will own the full cycle of paid media measurement—tagging tracking integrations production-grade data models & dashboards insight generation—while working side-by-side with media buyers to optimize performance and ROI. Their work will connect platform execution to business impact improve signal quality and enable smarter targeting budgeting and creative decisions across the organization.

**Applicants must have valid permanent work authorization in the U.S. (e.g. U.S. citizen permanent resident). We are unable to offer visa sponsorship for this role. 

What we can offer you:

• The opportunity to fully own in-housing paid media analytics foundationally resetting the way Workhuman measures ROI on our digital advertising spend.

• Direct control over a ground-up build for our paid media analytics engine. Full ownership over maintaining expanding and improving our end-to-end infrastructure of data models and dashboards.

• End-to-end ownership over ad operations & governance to maximize data quality without reliance on other teams – GTM implementation UTM governance KPI definitions.

• The opportunity to join paid media data with the rest of the Workhuman datasets for comprehensive marketing performance insights.

• Access to cutting-edge tools and technologies including cloud data warehouses and visualization platforms.

• Access to granular paid media data to develop multi-touch attribution models execute incrementality testing and conduct ad-hoc strategic analysis.

The skills you will bring:

• Fluency in querying analyzing and visualizing big datasets in a cloud computing environment via SQL and building dashboards using data visualization tools.

• Demonstrated history of building production-grade data models. Experience with dbt is a plus

• Deep expertise in B2B marketing strategy digital marketing analytics and ad operations.

• Strong communication & project management skills and a highly collaborative approach to problem-solving.

• Hands-on expertise with Google Tag Manager (events data layers custom HTML) and 3rd-party pixel implementations.

• Strong understanding of UTM standards attribution models (rule-based and data-driven) and incrementality testing methodologies.

• Preferred: Experience with CM360 DV360 SA360 or other bid-management tools; familiarity with Python or similar scripting for data automation; exposure to MMM concepts and privacy-focused measurement solutions; relevant certifications such as Google Ads Search GA4 LinkedIn Marketing Solutions or Meta Marketing Science Professional.

Achievements:

• Proven success overseeing the operations and analytics of large scale B2B campaigns

• Demonstrated success integrating data across ad platforms web analytics tools (Heap or GA4) marketing automation (Marketo) and CRM (Salesforce) into a central data warehouse and analytics infrastructure.

• Have successfully collaborated with media buyers by translating analytical findings into clear optimization recommendations with measurable positive impact.

• Developed and executed a measurement and analysis roadmap leading to measurable improvements in business performance

The base salary range for this position is $145000 - $170000. Offered base compensation within this range will be determined based on the candidate’s qualifications experience geographic location and other factors relevant to the scope and responsibilities of this role. This role is also eligible for bonus or other variable compensation based on job performance and our standard benefits package which supports employee well-being and work-life balance.

Thank you for considering joining our team. We strive to create an inclusive and accessible application process for all candidates. If you encounter any difficulties or have specific accessibility requirements while applying for this position please don't hesitate to reach out to us at g[email protected] for assistance. We are committed to ensuring equal access to opportunities for all individuals. 

At  Workhuman® our mission is to bring more humanity to the workplace. We recognise and embrace individuals’ differences and believe that workforce diversity and inclusion are essential to our long-term growth and success. Even if you don’t think you “check every single box” above please still consider applying. We’re looking for a human who is collaborative and innovative with a growth mindset. We love what we do because we’re shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world’s leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank talk and celebrate each other creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.  

Did you know we have an award-winning culture across EMEA and North America:

• We were named as #5 Best Workplace in the Great Place to Work Awards in Ireland in 2022 in the large sized workplace category. We were also recognised as a Best Workplace for Women and a Best Workplace in Technology in 2020 2021 and 2022.

• In 2021 we were named as #2 Best Workplace in Europe in the medium sized workplace category.

•  We were also recognised as #2 Best Large Places to Work in Boston by Built In for 2023 as well as a Best Place to Work in Boston U.S. Best Large Places to Work and U.S. Best Places to Work.

• There are currently over 7.5 million users on the Workhuman® cloud across 180 countries.

• Our core values are Respect Determination Innovation and Imagination.

Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs job requirements and individual qualifications without regard to race color religion or belief national social or ethnic origin sex (including pregnancy) age sexual orientation gender identity and/or expression marital civil union or domestic partnership status past or present military service or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company and we seek to recruit develop and retain the most talented people from a diverse candidate pool.

What We Do

Workhuman® is helping companies meet today’s biggest human capital challenges - including unprecedented turnover employee engagement hybrid work environments and DE&I - through the Workhuman Cloud® a secure SaaS platform that provides the industry’s best-in-class Social Recognition® solution. Co-Headquartered in Dublin Ireland and Framingham Massachusetts USA Workhuman has been pioneering the human workplace to improve the employee experience at work with solutions that engage with approx. seven million customer employees in 30+ languages in 180 countries generating 100 million moments of human connection.  Workhuman employs over 1000 people – including over 500 humans in North America who sell and market our solutions and services at scale committed to helping companies improve returns on their most important investment– their people.

Why Work With Us

We love what we do because we’re creating a better future for the workplace – and beyond – through our technology and our people. We’re building cultures of gratitude celebration and human connection for leading global brands – and that starts with our own. Here you can bring your true authentic self to work. Every day.

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