Principal Design Strategist

Design Strategy Lead

The Design Strategy Lead role informs our future directions and priorities, tangibly connect vision to experience roadmaps, and ensure believable, inspiring and meaningful omni-channel experiences grounded in customer insights.

Key Responsibilities and Duties

• Develop frameworks and strategies which serve to rally the organization and inform current and future directions and priorities for our product roadmaps.
• Contribute to a repository for emerging trends across social, political, technological, economic, environmental categories.
• Liaison between peers, partners and design strategy to deliver on future-forward business and client value through PESTEL modeling or related methodologies.
• Create strategies for experiences that designers will design (master of foresight, design thinking and inclusive design).
• Serve as a thought partner on next generation experiences for key initiatives.
• Partner with design and research peers on the response to patterns identified across CX data and analytics, specifically as it relates to Design Strategy aligned work.
• Collaborate on methods for scaling the Design Strategy approach by modeling design led innovation.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 5+ Years Required; 7+ Years Preferred

Career Level

9IC

We are looking for experienced and visionary leaders to help establish the craft of design strategy, explore next generation customer experiences, and identify unique opportunities that create value for customers and our business. As a Design Strategy Lead, you will lead work that inform our future directions and priorities, tangibly connect vision to experience roadmaps, and ensure believable, inspiring and meaningful omni-channel experiences grounded in customer insights.

TIAA's Design Office's mission is to build a design-led culture, while strengthening our design capabilities to create an end-to-end experience vision that unlocks innovation and inspires and empowers clients to pursue retirement security with TIAA.

Preferred Experience & Qualifications

• 7 years of experience with user experience, service design, design thinking, design research, anthropology, ethnography, behavioral science or related field
• Experience in using a diverse set of methods & tools drawn from different functions, including (not limited to) Behavioral Design, Futurism, Interaction Design, Graphic Design, Service Design, Data Visualization, Strategy, Psychology, Ethnography, Human Centered Design, Systems Thinking
• Masterful in synthesizing complex, interdependent insights and data
• Be driven to join our mission to address the 40% of America that is not ready for retirement and positively influence our customer's experience
• Have a proven record of successfully influencing and navigating complex products and matrixed corporate structures

• Passionate about the value of inclusive, forward leaning user experiences that are grounded in data, customer insights and emergent trends
• Expert in working across teams on a mission and are eager to collaborate with diverse stakeholders to find elegant but practical solutions to design challenges

• Mature interpersonal and people management skills

Related Skills

Accountability, Adaptability, Collaboration, Communication, Consultative Communication, Continuous Improvement Mindset, Creative Thinking, Critical Thinking, Innovation, Prototyping, Relationship Management, Test & Learn Mentality, User Experience Design

Base Pay Range: $131,300/yr. - $218,800/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).

Company Overview

TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That's why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

Read more about the Equal Opportunity Law here.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

Phone: (800) 842-2755

Email: [email protected]

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