Principal Digital Marketing Analyst

Job Overview

The Principal Digital Marketing Analyst is responsible for the maintenance and evolution of marketing performance data & dashboards, translating data into meaningful insights for the Keurig Digital Marketing team members and leaders to act on confidently. The position reports to the Director of Digital Marketing, Creative & Content with a dotted line to the Director of Data Science and Business Intelligence.

The ideal candidate will be a data domain subject matter expert for site and media execution data with digital marketing acumen and be passionate about all things data, as well as a creative and analytical thinker who loves to solve challenges. This position will work closely with Digital Marketers, Site Engineering, Data Scientists, and Data Engineers to focus on marketing reporting needs.

• Own front-end management and iteration process for BI dashboards and serve as the end-to-end lead for new marketing performance reporting solutions• Translate data into actionable dashboards, reports, algorithms, or datasets• Perform statistical analysis and present findings to guide, influence, and advise leadership• Act as the expert on marketing analytics in presentations on performance reporting

• Partner with site developers & data scientists who own back-end development, data governance, and data management for marketing data sources

• Develop marketing experiment design and recommend changes in strategy when needed based on outcomes

• Develop analytics that identifies optimizations to grow sales and subscriptions through various channels profitably by optimizing channel allocation, bids, budgets, dayparting, audience targeting, time to pay back, etc.

• Work with the technology team closely to identify gaps in the data capture strategy and implement enhancements

• Integrate directly into the business, working with an in-house team of marketers and merchandisers to impact bottom-line results

Requirements

Requirements:

• 3+ years in business intelligence, marketing analytics function

• Have hands-on capability for data visualization and analysis

• Advanced Excel skills and experience with PowerBI, Data Studio, Tableau, et. al.

• Experience in Google Analytics, Google Adwords, Meta or other media platforms

• Bachelor's degree in a quantitative discipline, i.e., Marketing Analytics, Statistics, Mathematics, Physics, Economics, Engineering, or any quantitative field

• Strong analytic ability and problem-solving skills to proactively address business questions with innovative data-driven solutions.

• Experience with demand generation metrics such as cost per acquisition, return on ad spend, time to payback, return on investment

#LI-Hybrid

Company Overview

Company Overview & EEO Statement

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled