Principal Digital Marketing Specialist

NextEra Energy Resources is the world's largest generator of renewable energy from the wind and sun, and a world leader in battery storage. We provide energy-related products and services that grow our economy, protect the environment, support our communities and help customers meet their energy needs. We are leading the decarbonization of the U.S. economy with our goal to reach Real Zero carbon emissions from our operations by 2045 while improving customer affordability and reliability. Are you interested in creating a cleaner environment for future generations? Join our world-class, innovative team today.

Position Specific Description

Come join our marketing team! We are seeking a high energy Principle Digital Marketing to drive lead generation and new customer acquisition. This position will reside at our Houston, TX office and be responsible for creating and implementing digital marketing strategies and campaigns for a variety of products and services across brands.

In this hands-on role, key aspects of the job include paid search (SEM), display advertising, SEO, copywriting, social media advertising, email marketing, web analytics, and website property management. This person will also identify trends and insights and optimize spend and performance based on the insights. This individual must have a strong understanding of Paid Search, Paid Display, Paid and Organic Social, SEO, Email Marketing and Content Management Systems. This position reports to the Sr. Manager Acquisition Marketing.

• Must have demonstrated strong written and oral communication skills.
• Must have demonstrated experience driving lead generation strategy & programs.
• Must have hands-on experience running performance marketing campaigns.
• Ability to analyze ad platform and web analytics reporting to drive performance.
• Strong attention to detail.
• Must be comfortable with ambiguity.
• Must be a self-starter.
• Experience with developing and managing to a budget.
• Agency experience preferred.
• Content Management System experience preferred.
• Retail Electricity experience preferred.
• Working knowledge of Photoshop or other graphics software a plus.

Preferred Qualifications

• Google AdWords Certification
• Google Analytics Certification
• Meta Certified Digital Marketing Associate
• Adobe Experience Manager

Job Overview

This job is responsible for driving customer acquisition. Leaders in this roll work closely with marketing senior leadership, customer service, product/pricing and operations to increase the impact of current residential customer acquisition programs and develop new acquisition programs.

Job Duties & Responsibilities

• Develops and oversees the execution of superior retail electricity integrated customer acquisition marketing strategies, campaigns and tactics
• Manages all residential customer acquisition programs, campaigns and strategies for all marketing channels
• Manages/Directs the design and execution of marketing plans, campaigns and supporting creative materials
• Manages/Directs the design and execution of digital, broadcast and other channel media plans and outbound telemarketing efforts
• Manages/Directs the planning and execution of digital marketing tactics - Search marketing/pay per click (PPC), Display and Search Engine Optimization
• Utilizes marketing analytics resources to assist with segment or audience targeting and program results analysis
• Provides management and oversight of marketing acquisition expense budgets
• Provides input in the monthly and annual forecasting of marketing acquisition growth goals
• Builds partnerships with internal organizations to ensure smooth implementation and optimized experience for customers
• Leads team meetings on a daily basis and interacts with a variety of professional representatives of vendors and agencies on a weekly basis
• Performs other job-related duties as assigned

Required Qualifications• Bachelor's Degree• Experience: 6+ years

Preferred Qualifications• None

Employee Group: Exempt

Employee Type: Full Time

Job Category: Marketing/Communications

Organization: Gexa Energy, LP

Relocation Provided: Yes, if applicable

NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law. We are committed to a diverse and inclusive workplace.

NextEra Energy provides reasonable accommodation in its application and selection process for qualified individuals, including accommodations related to compliance with conditional job offer requirements, consistent with federal, state, and local laws. Supporting medical or religious documentation will be required where applicable and permitted by applicable law. To request a reasonable accommodation, please send an e-mail to [email protected], providing your name, telephone number and the best time for us to reach you. Alternatively, you may call 1-844-694-4748. Please do not use this line to inquire about your application status.

NextEra Energy will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

NextEra Energy does not accept any unsolicited resumes or referrals from any third-party recruiting firms or agencies. Please see our policy for more information.

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