Principal Director, Regulations, User Experience

Minimum qualifications:

• Bachelor's degree in Design or equivalent practical experience
• 15 years of experience in User Experience Design
• Experience designing across platforms

Preferred qualifications:

• Experience collaborating with multidisciplinary teams throughout the design process
• Experience using UXD to influence strategic decision-making
• Experience working in user trust, areas with high sensitivity or regulation, or an understanding of the regulatory landscape
• Experience partnering with UXR to amplify research and impact product
• Ability to lead and influence in a highly matrixed, ambiguous space
• Excellent communication skills with the ability to articulate positions and respectfully challenge partners and stakeholders with new product design thinking

About the job

On this team, you will work to protect users from being exposed to inappropriate ads (e.g., fraudulent, scammy and offensive ads) and help enforce policies for content related to some of the most pressing issues of our time, like misinformation, hate speech and election ads. We increase user trust by finding user-friendly solutions to today's regulatory environment and giving users agency over the ads they see.

You will start a UX practice to design user-centric solutions for Google Ads to get ahead of emerging regulations globally. You will set the strategy, partner with UX and product teams across Google Ads and Google to develop innovative product concepts, and drive change management through influencing executive stakeholders. You will provide thought leadership to make connections on the user impact across existing and future regulations, understand user needs, and identify cohesive product solutions that prioritize good user experiences and build user trust. You will use design methods to bring the user experience to life for internal stakeholders and externally with regulators.

User experience is at the forefront of how we create intuitive, innovative, and beautiful products that people love. We strive to learn and understand our users' needs, behaviors, and emotions to gather insights that inform product strategy and design. Our UX teams include designers, researchers, content strategists, and engineers who are passionate about quality, usability, and simplicity. We work on collaborative teams to solve complex challenges and craft experiences that highlight our products' unique capabilities and personalities. Our work touches billions while exemplifying a key principle that is core to Google's philosophy: "Focus on the user and all else will follow."

The US base salary range for this full-time position is $246,000-$361,000 bonus equity benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .

Responsibilities

• Create and implement a cohesive user experience vision, strategy, and roadmap for Google Ads to be more user-centered in our approach to regulations.
• Identify themes and patterns across upcoming regulations, enabling the organization to efficiently solve for multiple regulations in a scalable manner.
• Collaborate across Google to innovate product design concepts/UI patterns across Google Ads portfolio that address current/future global regulations, decrease load of regulations on consumers' interactions, meet business needs and have opportunities to earn user trust.
• Identify knowledge gaps and oversee UXR to understand user needs and inform Google Ads strategy.
• Advocate for product design for cross-product partners and executive leadership; set standard for UX design practice as means to delivering solutions, and as a way of understanding/driving strategic conversations in a complex problem space.