Principal Marketing Manager

Disrupt the Small Business Mid-Market is one of Intuit's 5 Big Bets and the Mid-Market Sales Marketing team is responsible for full funnel marketing strategies to help accelerate our success in the Mid-Market through the Account Management sales motion. As part of the Mid-Market Product Marketing organization, we have shared goals with our sales partners and collaborated with product marketing to bring to market the future-state product and services platform.

We are seeking a seasoned B2B marketer to join our team as we build an enterprise-level Sales Marketing center of excellence. The Principal Marketing Manager will have a strong track record in setting strategic direction, strong partnership with sales organizations and executive-level influence. You have demonstrated self-driven accountability of outcomes, deep curiosity for what makes our customers tick, and a bent for speed in action and generating results. You will be responsible for building a customizable approach to value creation for our managed accounts, aimed at exceeding customer engagement and retention goals, while leveraging the latest technology to enable that personalization at scale. To be successful you will bring a mix of strategic vision, cross-functional program execution, a deep understanding for the enterprise-sales and experience working in dynamic environments that move with velocity.

Responsibilities

• Account Success Plans: Design and implement a new program for Managed Accounts customer success plans, and templatized Quarterly Business Review
• Multi-Channel Demand: Create and manage integrated marketing campaigns across multiple channels, including email, social media, digital advertising, and events, to generate consideration and demand
• Lead content strategy and content creation to enable demand generation
• Nurture Relationships: Provide valuable content, develop webinars and participate in events to build and nurture relationships with customers over time
• Develop and lead the implementation of comprehensive account-based marketing (ABM) strategies to target key accounts and drive engagement and revenue
• Customer Journey / targeting: Build on contact strategy to create personalized content by role
• Customer Insights: Conduct account reviews for insights to inform strategies
• Funnel Management: analyze campaign and funnel performance to make data-driven decisions on future marketing programs
• Collaborate and Plan: Collaborate with cross-functional teams to ensure marketing campaigns are aligned with overall business goals and objectives