Principal Product Manager

In the role of Principal Product Manager you will report to the CPO and work directly with him to spearhead the setup and proof of concept of a new product development operating model. We are considering applicants for our Los Angeles CA; or Dallas TX locations.

This is a highly impactful role focused on rethinking how products are built and delivered across Crunchyroll. Whereas a traditional product development model requires multiple sequential hand-offs this role will help spearhead initiatives that explore unified delivery models and experimentations in ways-of-working. 

In this role your charter will be to work directly with executive leadership to build a more seamless flow from idea to prototype to validation to production. You will own the spin-up of various new operating models end-to-end. You will define what effective unified delivery teams look like in practice identify the tooling and systems required to support them and launch early pilot teams to test and refine the approach in real product environments.

You will partner closely with leaders across Product Engineering Design Data and Business stakeholders to run these experiments evaluate emerging AI-enabled development tools and establish early proof points for a scalable product operating system for Crunchyroll.

• Product Innovation & Operating Model Design: Lead execute and validate a new product development operating model
• AI-enabled Product Development & Tooling Strategy: Identify and integrate AI tools automation systems and rapid prototyping capabilities into the product development lifecycle. Define how modern tooling and AI workflows can meaningfully accelerate discovery experimentation and delivery from idea through production.
• Measurement Alignment and Scale Readiness: Define success metrics for the operating model and establish feedback loops to evaluate performance of delivery teams. Partner with senior leadership to align on learnings and evolve the model toward broader organizational adoption.

We get excited about candidates like you because you bring…

• 10+ years of experience in product management product operations innovation strategy or technical program leadership within fast-paced technology organizations.
• Experience with agentic workflows rapid prototyping frameworks internal tooling systems or organizational design initiatives.
• Experience working with Engineering Design and Data teams to ship consumer-facing digital products or internal platforms.
• Exceptional communication and stakeholder management skills with a proven ability to operate across technical and non-technical stakeholders align teams around new ways of working and effectively present to executive leadership.
• Familiarity with modern product development and collaboration tools including Jira Confluence Figma Notion and AI-assisted prototyping platforms.
• Bonus Points: Passion for anime and fandom culture!

In addition to getting to work with fun passionate and inspired colleagues you will also enjoy the following benefits and perks:

#LifeAtCrunchyroll #LI-Hybrid

What We Do

At Crunchyroll we deliver what anime fans love—anytime anywhere. With the world’s largest anime streaming library we connect fans to the stories characters and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen. From streaming and theatrical releases to merch games news events and music we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins ensuring authenticity and access for fans everywhere. We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.

Why Work With Us

We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented ambitious people who treat each other well and believe that how we win is just as important as winning.

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