Principal Product Manager - Growth Leads

About the Role:

We are looking for a dynamic and strategic Principal Product Manager to join our Growth team. In this role you'll be at the helm of defining our strategic roadmap aligning long-term visions with actionable plans. Your decisions will shape the direction of our growth trajectory positioning us for success in the ever-evolving market landscape.

About the Team:

You’ll be working with an established team and seasoned Growth leaders across Marketing Design and Engineering teams to maximize visitors to Gusto and convert those visitors into sign ups across multiple acquisition channels. You will drive the strategy and execution of initiatives that grow our user base and enhance our market presence.

Here’s what you’ll do day-to-day:

• Develop a deep understanding of the customer’s lifecycle and develop and implement a comprehensive acquisition strategy to drive traffic and sign-ups across various channels including SEO SEM social media email marketing and partnerships.

• Partner with Engineering Design Data Science (EPDD) and Marketing to solve complex cross-functional opportunities related to growing product adoption.

  • Set goals and strategy for your domain then translate it into a roadmap milestones and requirements. Collaboratively to drive alignment and excitement with your cross-functional partners and stakeholders.

  • Analyze data and user feedback to identify trends insights and opportunities for growth.

  • Conduct A/B testing and other experiments to continuously improve acquisition efforts.

  • Monitor and report on key performance metrics making data-driven decisions to optimize performance.

• Own Gusto.com and underlying technology platforms required for continuous updates and experimentation.

• Drive the product development process from concept to launch ensuring timely delivery of high-quality products that delight customers and result in significant and measurable business impact.

• Stay current with industry trends competitive landscape and best practices in acquisition and growth marketing.

Here’s what we're looking for:

• 8+ years of product management experience driving product adoption and business growth.

• Strategic Leadership: Define clear roadmap align long-term strategies thinking broadly beyond signups consider top-of-funnel strategies and downstream impact.

• Cross-functional Collaboration: Lead across departments including EPD Revenue Marketing and Sales while valuing team input cultivate an environment where opinions matter.

• Data and Hypothesis-Driven: You know how to expertly leverage qualitative and quantitative data to develop and execute experiments and A/B tests that are optimized for learning. You can measure the business impact of your work and tie it back to company goals.

• Systems and Infrastructure Thinking: You enjoy complex challenges and navigate them deftly. You have a wealth of frameworks and mental models that you rely on to unpack problems and arrive at elegant solutions.

• Objective Learning: You get more excited when you’re wrong than when you’re right. You optimize for learning and love peeling back the layers. Your favorite questions are “why” and “why not”.

• Passion: You love the problems Gusto’s solving for business owners and their employees and you’re excited to continuously solve them better and better.

• Marketing: Deep familiarity of demand generation marketing practices. Experience leading demand generation in a marketing role is a plus but not a requirement.

Our cash compensation amount for this role is targeted at $181000 to $223000 in Denver & most major metro locations and $212000 to $262000 for San Francisco New York & Seattle. Final offer amounts are determined by multiple factors including candidate location experience and expertise and may vary from the amounts listed above.