Principal Product Manager - Targeting & Insights

Yahoo is a global media and tech company that connects people to their passions. We reach nearly 900M people around the world, bringing them closer to what they love-from finance and sports, to shopping, gaming and news-with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.
Yahoo is a global media and tech company that connects people to their passions. We reach nearly 900M people around the world, bringing them closer to what they love-from finance and sports, to shopping, gaming and news-with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.
It takes powerful technology to connect our brands and partners with an audience of 1 billion. Nearly half of Yahoo employees are building the code and platforms that help us achieve that. Whether you're looking to write mobile app code, engineer the servers behind our massive ad tech stacks, or develop algorithms to help us process 4 trillion data points a day, what you do here will have a huge impact on our business-and the world. Want in? As Yahoo our brands like Yahoo, TechCrunch help people stay informed and entertained, communicate and transact, while creating new ways for advertisers and partners to connect. With technologies like XR, AI, machine-learning, and 5G, we're transforming media for tomorrow, too. We're creators and coders, dreamers and doers creating what's next in content, advertising and technology.
A Little About Us
The Targeting & Insights team at Yahoo is an AdTech platform service for all Yahoo digital advertising and Analytics products, with billions of users and dollars under influence.. We take pride in building world-class data platforms and products for advertisers and publishers to smoothly tackle the complex world of digital advertising across display, video, native, CTV, Audio etc.. formats on all devices.
As a Product Manager, you will be responsible for managing all the key components of our core DMP infrastructure, Predictive and Modeled audience segmentation and personalization at the intersection of ads and content, aligned with the overall Yahoo strategy and growth. You will leverage analytic acumen to identify key audience needs, perform gap analysis, assess new product ideas / innovations, determine market opportunity and participate in prioritization of initiatives with a specific focus on our consumer profiles. You will work closely with Data Science and Engineering teams throughout the product lifecycle - creation of product requirements and stories fully describing required features and functionalities for new product innovations.
A Lot About You
We're looking for an impressive individual who is passionate about all aspects of product management, is highly organized, and communicates well with internal and external stakeholders. At Yahoo, PMs are responsible for creating a team culture that conceives, designs, and ships great products. You do this by modeling ownership and accountability, superb team leadership skills, humility, and curiosity. As a PM you understand, inspire, and focus your team(s) using great listening skills, influence abilities, and crisp, effective communication. You complement these skills with technical knowledge that informs your judgment regarding timelines, scope, quality, priorities, and trade-offs. In the end, you are the expert on how products are designed, used, measured, improved, and generate revenue. You support this expertise with a keen ability to break down large, complex problems into well-defined, manageable problems, and an ability to use data to inform your judgment.
Your Day

• Communicating with internal and external stakeholders & customers about product ideas and feature requirements.
• Researching and specifying product requirements based on customer interactions, competitive analyses, and other data sources / analyses.
• Defining product requirements/user stories and launching new product capabilities using Agile methodology.
• Working with engineering to understand the underlying technologies & trade-offs needed to put high quality solutions in place.
• Leading an agile engineering scrum team(s) to deliver value for customers quickly while iterating towards your long-term vision.
• Bringing to market product-based solutions & features across multiple delivery teams (PM, Engineering, user docs, marketing, sales, etc.)
• Align with analytics and metrics - KPIs that drive business growth and engagement
• Conducting analysis and experiments based on machine learnings and evaluating results

You Must Have

• Excellent problem solving skills and the ability to think independently.
• Exceptional listening and communication skills (written, verbal)
• 1-3 total years experience in a tech company in a related position (PM, Engineering, Project Mgmt, Technical Support, Technical Sales, Technical / Professional Services or Consulting, etc.)
• An ability to multitask, organize & lead complex projects, detail orientation, and be able to summarize.
• Experience delivering products using Agile / Scrum software development & Engineering practices.
• Experience working with teams (Marketing, Sales, user docs, Service, Support, etc.) and GTM processes.
• Experience in online advertising industry or in personalization (any role) , large scale data products and M/L is strongly preferred

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form ( www.yahooinc.com/careers/contact-us.html ) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.
At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion ( www.yahooinc.com/diversity/ ) page to learn more.
US Only: Please be aware that Yahoo requires all employees entering a U.S. Yahoo office and/or attending a company event (including client events) are required to be vaccinated for COVID-19. This position will require the successful candidate to obtain and show proof of a vaccination to enter a U.S. Yahoo office and/or attending a company event (including client events). Yahoo is an equal opportunity employer, and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.
Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form ( www.yahooinc.com/careers/contact-us.html ) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.
At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion ( www.yahooinc.com/diversity/ ) page to learn more.
US Only: Please be aware that Yahoo requires all employees entering a U.S. Yahoo office and/or attending a company event (including client events) are required to be vaccinated for COVID-19. This position will require the successful candidate to obtain and show proof of a vaccination to enter a U.S. Yahoo office and/or attending a company event (including client events). Yahoo is an equal opportunity employer, and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.
Currently work for Yahoo? Please apply on our internal career site.