Principal Product Manager Search & Content Understanding

As Principal Product Manager for Search & Content Understanding you will define how Crunchyroll connects fans to the anime they love—and helps them discover new stories—through fast relevant and data-driven discovery systems. You'll lead initiatives that combine search relevance metadata enrichment and content relationships to make discovery more meaningful efficient and personalized across our global platforms.

You will partner closely with machine learning engineers data scientists and design teams to shape the discovery strategy guide the roadmap and build scalable systems that enhance engagement across the Crunchyroll ecosystem. Beyond optimizing search you'll evolve our content intelligence layer—integrating knowledge graphs third-party and ML-generated metadata and relational modeling across our catalog to fuel the future of curation personalization and discovery.

In the role of Principal Product Manager you will report to the SVP Product - Core Services. This is a hybrid role (in office Tuesdays Wednesdays Thursdays) based in either Dallas or Los Angeles.

• Search Innovation: Deliver faster smarter and more relevant search experiences by combining relevance modeling semantic understanding and user intent prediction. Ensure every fan can find what they're looking for—and discover something new—effortlessly.
• Content Understanding and Knowledge Graphs: Develop and expand Crunchyroll's metadata and knowledge graph systems to represent relationships between titles creators genres and themes. Leverage both internal and third-party metadata to improve search curation and personalization fidelity.
• AI and ML Collaboration: Partner with ML and data science teams to identify pilot and scale new AI-driven approaches to content understanding query interpretation and relationship modeling. Contribute to roadmap decisions on how ML systems shape discovery outcomes.
• Discovery Platform Integration: Collaborate across various experiences team including SVOD Game Vault Ecomm store curation personalization and engineering teams to ensure that metadata and search systems serve as a shared foundation for all discovery experiences. Drive alignment across tools and surfaces to unify how content is described and surfaced.
• Cross-Platform Enablement: Own the search experience across Crunchyroll's first-party platforms and work with the Partner Integrations team to ensure that the same relevance and metadata principles extend to third-party distribution partners (e.g. Apple Amazon Roku).
• Experimentation and Optimization: Champion a culture of data-informed iteration. Design experiments to evaluate model performance query relevance and engagement metrics translating insights into actionable improvements.
• Outcome Accountability: Define and deliver measurable improvements in discovery KPIs such as search success rate time-to-engagement catalog depth and minutes watched from discovery-driven entry points.

The Product team at Crunchyroll is dedicated to connecting fans with the anime they love and helping them discover new stories that inspire deeper fandom. We're building a scalable discovery platform that unites curation personalization and search under a shared data and metadata foundation. Our work is highly collaborative—partnering with engineering data science design and programming to deliver experiences that delight fans and grow engagement across Crunchyroll's ecosystem.

• Experienced Product Leader: 15+ years in product management including 5+ years leading search personalization or metadata systems in streaming media large-scale consumer or content platforms.
• Metadata and Knowledge Graph Expertise: Deep understanding of content modeling tagging and knowledge graph architecture with experience integrating structured and ML-derived metadata into user-facing systems.
• Search and Relevance Fluency: Skilled in the design and optimization of search systems query understanding ranking logic and data pipelines that improve retrieval quality and user satisfaction.
• Metrics-Driven Operator: Proven track record of defining and delivering KPIs tied to engagement relevance and catalog utilization.
• Strategic Communicator: Able to articulate a discovery systems vision that balances innovation with measurable business outcomes.
• Collaborative Partner: Experienced in leading cross-functional collaboration with ML engineering design curation and data science to deliver unified discovery capabilities.
  

In addition to getting to work with fun passionate and inspired colleagues you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical dental vision STD LTD and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid 

What We Do

At Crunchyroll we deliver what anime fans love—anytime anywhere. With the world’s largest anime streaming library we connect fans to the stories characters and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen. From streaming and theatrical releases to merch games news events and music we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins ensuring authenticity and access for fans everywhere. We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.

Why Work With Us

We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented ambitious people who treat each other well and believe that how we win is just as important as winning.

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