Principal, Product Marketing
Job Description
Join our team of over 5,000 employees globally, who provide the insights through data and next generation technology that help millions of people find, buy and protect the homes they love. From the beginning, CoreLogic has been driven by a single purpose - to innovate and create solutions that solve our clients' toughest challenges in the housing market. CoreLogic is the trusted source for property intelligence, with deep knowledge of powerful economic, social, and environmental forces that promote healthy housing markets and thriving communities.
We apply that same dedication to creating a diverse and inclusive work culture that inspires innovation and bold thinking. A place where individuals can work on small teams, feel valued, and directly impact the real estate industry. We believe our team members are the best in the business, and we will continue to recruit, retain, develop and reward our most important asset - our people!
Job Description:
ABOUT THE ROLE AND OUR TEAM:
At CoreLogic, Product Marketers sit within the business segments and operate at the intersection of product development, marketing, sales and customer success. They serve as the voice of the customer across all aspects of the business to ensure the products that we build are globally relevant, rooted in customer needs, and positioned to drive adoption.
We are seeking Product Marketing professionals to join our Product Marketing function for our Property Intelligence and Real Estate Solutions groups.
RESPONSIBILITIES
• Execute market research/user feedback, go-to-market strategy, and positioning and messaging.
• Drive product communication (internal and external), conducting product analysis, and generate training materials.
• Be the go-to expert for your solution areas, have a deep understanding of the market landscape, trends, competitor capabilities, and customer use cases.
• Synthesize customer insights and competitive research to identify and prioritize user needs by deeply understanding our customers, products, and experience to build data-driven, useful insights for the Product team.
• Help craft the product roadmap and get alignment on product or project priorities and communicate to all cross-functional teams.
• Identify opportunities for cross-sell and upsell opportunities to increase awareness and retention of our customers across product lines.
• Partner closely with Product to define our product strategy through a customer-first lens.
• Work with Product Management to establish a continuous feedback loop (market trends, customer needs, competitive information) to influence the product roadmaps.
• Deliver compelling, high-impact product centric collateral for prospective and existing customers.
• Develop support and training content (e.g. frameworks, customer presentations, eBooks, blogs, sales sheets)
• Plan and execute product/feature launches in partnership with cross-functional teams (Product, Marketing, Support, Client Success, Sales)
• Support messaging of customer-centric events
• Partner with Marketing function to create content and deliver key go-to-market messaging to customers
• Enable sales teams with training materials (pitch decks, customer stories, call scripts, etc.)
Job Qualifications:
Education
- Bachelor Degree in Business, Marketing or related field, or equivalent work experience
- Graduate Degree in Business, Marketing or related field is preferred
- Certification in the Pragmatic Marketing Framework is preferred
Experience
- 7-10+ years' experience in Product Marketing in B2B or B2C tech.
- Proven ability to lead with strategy and translate into execution.
- Strong track record of leading, building, and inspiring high-performing teams.
- Ability to turn product innovations into clear and engaging narratives as well as strong value propositions that sell.
- Self-starter with strong initiative and drive.
- Strong analytical and project management skills, proven ability to design clear processes and a very detail-oriented yet flexible approach to problem-solving
- Experience producing high-quality work in a remote, geographically dispersed, and deadline-driven team environment.
CoreLogic's Diversity Commitment:
CoreLogic is fully committed to employing a diverseworkforce and creating an inclusive workenvironment that embraces everyone's uniquecontributions, experiences and values. We offer anempowered work environment that encouragescreativity, initiative and professional growth andprovides a competitive salary and benefits package. We are better together when we support and recognize our differences.
CoreLogic benefits information can be found here: http://www.yourcorebenefits.com/. Qualifications, locations and experience of the individual ultimately selected for the position may impact the final actual offered compensation, which may vary from any posted range.
EOE AA M/F/Veteran/Disability:
CoreLogic is an Equal Opportunity/Affirmative Actionemployer committed to attracting and retaining thebest-qualified people available, without regard torace, color, religion, national origin, gender, sexualorientation, gender identity, age, disability or statusas a veteran of the Armed Forces, or any other basisprotected by federal, state or local law. CoreLogicmaintains a Drug-Free Workplace.
Please apply on our website for consideration.
Privacy Policy - http://www.corelogic.com/privacy.aspx
By providing your telephone number, you agree to receive automated (SMS) text messages at that number from CoreLogic regarding all matters related to your application and, if you are hired, your employment and company business. Message & data rates may apply. You can opt out at any time by responding STOP or UNSUBSCRIBING and will automatically be opted out company-wide.
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Date Posted
10/21/2022
Views
6
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