Principal Product Marketing Manager

Applecart is a high growth marketing technology company based in New York City, founded in 2013. Applecart has developed a proprietary social graph platform that uses publicly available data to map over 25 billion social relationships between more than 250 million adult Americans. Applecart’s platform helps major corporations, national nonprofit organizations, and high-profile political campaigns with their highest stakes marketing challenge: reaching hard-to-reach audiences of decision makers, spanning corporate executives, legislators, regulators, investors, members of the media, and more.

For years, marketing technology businesses have focused on solving b2c (consumer) marketing challenges (e.g. look-a-like modeling to find new customers), but the traditional pay-per-impression advertising model has left a massive opportunity unsolved for: how to market when a company’s target isn’t the average consumer, but is instead a single, senior decision maker. Applecart is the solution to this problem for some of the world’s most prominent organizations.

Quick facts about us:

• Applecart has generated over $40M in revenue and is growing 100%+ Y-o-Y
• Our senior leadership team includes two members of the 2021 Forbes 30 under 30 list for Marketing and Advertising, a former senior White House advisor, one of the earliest sales leaders at Google and Twitter, and two of the Democratic Party’s most successful pollsters and strategists
• Our investors include global sports, entertainment and marketing giant Endeavor, KKR Co-Chairman and Co-CEO Henry Kravis, entrepreneur Chris Burch, a founder of Palantir, senior engineering leaders at Twitter and Yelp, past CEOs of Fortune 50 companies and a number of well-known venture capitalists. Endeavor CEO Ari Emanuel is a board member of the company.
• Our work has been featured on Morning Joe on MSNBC, Bloomberg and The Colbert Report, and in Axios, BusinessWeek, the Associated Press, Forbes, the Washington Post, and Politico, among many others.

About the Role

Our Decision Maker Targeting products are a critical part of our clients’ strategic communications.   Fortune 50 companies, major PE firms, and leading trade associations use Applecart as an amplification layer for their ongoing communications with a broad cross-section of critical stakeholders, including: CEOs, industry influencers, members of the media, current and prospective employees, and investors. 

The Applecart product team is looking for an experienced product marketing manager to drive end-to-end product marketing efforts across our suite of solutions. Reporting to our VP, Product, you will establish the product marketing function at Applecart, and will lead the charge in clearly communicating the value of our audiences to our clients and the market.   

What you’ll do:

• Define and build our commercialization and product launch processes as the founding member of our product marketing practice
• Create positioning, messaging and narratives for our product suite, and lead go-to-market launches for new capabilities, partnerships, and research / thought leadership
• Gain deep understanding of our different buyer personas, and create positioning and packages of solutions unique to each of their needs

Who you are:

• Adept at leading cross-functional initiatives, and a track record of successfully collaborating with Product Managers, Sales & Client Services leaders, and executives to bring consistent messages to market
• Opinionated on the role and value of product marketing within a technology company.   Experience in pitching and gaining buy-in for new ideas and initiatives, and seeing them through to launch
• Well versed in the B2B customer lifecycle, and in the different means that value can be demonstrated and communicated to both buyers and users of a product or service
• Precise with words, and passionate about continuously testing and refining product positioning 

What you’ll need:

• 8+ years’ experience in a product marketing role
• Excellent written and verbal communication skills, and the ability clearly explain complex technical concepts
• Experience with B2B software products and customers
• Bachelor’s in marketing, business, or related field, MBA or Masters a plus  

Compensation:

Our compensation package consists of three components: (i) a base salary, (ii) annual cash bonus, and (iii) generous equity compensation.

The base salary range for this role is between $165,000.00-$200,000.00, based on the candidate's experience and skills relative to the requirements listed in the “Who You Are” section above. The salary range provided is exclusive of a significant amount of compensation that candidates will receive in the form of cash bonus and equity compensation. The salary range provided for this role is specific to candidates located in the New York City area.