Principal Product Marketing Manager, Identity Verification (Remote)

ID.me is a leading identity verification platform that is revolutionizing the way individuals prove their identity online. With the ever-increasing importance of secure digital identities, ID.me has emerged as a trusted and innovative solution provider, offering a seamless and reliable verification process. As more industries and organizations embrace digital transformation, the market opportunity for ID.me is incredible. With a rapidly growing customer base and partnerships with major brands, ID.me is well-positioned to capitalize on the expanding demand for secure and frictionless identity solutions. Join our team as a Principal Product Marketing Manager for Identity Verification and be part of an exciting journey to shape the future of digital identity and drive meaningful impact on a global scale.

As the Principal Product Marketing Manager, you will play a visible and pivotal role in driving the success of our digital identity and wallet offerings for B2B enterprise customers. You will act as a subject matter expert working closely with Product Management and the go to market teams.  

Responsibilities:

• Strategic Marketing Development: Lead the crafting and execution of robust marketing strategies to bolster the market penetration and brand preference for our identity verification offering.
• Product Messaging and Positioning: Develop distinct and persuasive product messaging and positioning that clearly articulates the value and unique selling propositions of our identity verification offering.
• Content Creation and Campaign Management: Spearhead the creation of engaging marketing content including blogs, whitepapers, webinars, and case studies, and manage integrated marketing campaigns to drive product awareness and adoption.
• Customer Engagement: Forge strong relationships with customers, leveraging their insights and testimonials to shape product enhancements and marketing narratives.
• Cross-Functional Collaboration: Collaborate effectively with other departments such as product management, engineering, and sales to ensure alignment of objectives and seamless product rollouts.
• Market Research and Competitive Analysis: Undertake comprehensive market research and competitive analysis to identify market trends, opportunities, and challenges, informing the evolution of the product and marketing strategies.
• Sales Enablement: Create and deliver sales tools and training materials to empower the sales team with the knowledge and resources necessary to excel in selling the identity verification offerings.
• Performance Analytics: Define and track key performance indicators to gauge the impact of marketing initiatives and steer data-informed decision-making.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
• 7+ years of experience in product marketing, with a focus on technology or cybersecurity products.
• Proven experience in successfully promoting and establishing market leadership for technology products.
• Excellent communication skills, both written and verbal.