Principal Product Strategist

WillowTree, a TELUS International Company, is an award-winning digital product consultancy driven by innovation and grounded in strategy and user-centric design. We create long-term partnerships with the world’s leading brands to build and design digital flagship products crucial to our clients’ business needs. We’re a global consultancy with a client list that includes the NBA, Capital One, Mastercard, Charles Schwab, PepsiCo, AB InBev, Marriott, Domino's, and many more. Ultimately we measure ourselves by the outcomes we achieve for our clients. 

In January 2023, WillowTree was acquired by TELUS International (Symbol: TIXT).  The combined company brings an unparalleled ability to deliver customer service solutions to our clients, including apps, websites, voice experiences, content moderation, AI annotation, and customer experience representatives.

Check out what some of us love about working at WillowTree here.

When team members told us they needed more flexibility and autonomy around where and how they worked, we acted, creating two options to accommodate two different styles of work. One non-negotiable principle along the way? We had to retain our deep culture of collaboration, both among ourselves and with our clients. Introducing Work From Near (Hybrid) and Work From Anywhere (Remote) at WillowTree. Learn more here.

This role is classified as Work From Near (Hybrid).

As a Principal Product Strategist, you’ll play a leading role at the intersection of Business Strategy, Technology, and User Experience in guiding the creation and evolution of the world’s best digital products and experiences. Our Strategists have the autonomy to create beautiful, useful digital products across platforms: native apps, responsive sites, bots, voice assistants, and more, for many well-known brands. They operate at both the individual product level, and across a client’s digital portfolio / suite of offerings.

Great product sits at the intersection of Desirability, Feasibility, and Viability, and our best-in-class teams bridge each of these, through the seamless collaboration between strategy, research, design and engineering. With an emphasis on viability and desirability (and capable of speaking to the latest in CX-enabling tech), our Strategy practice identifies competitive whitespace, facilitates client workshops to draw out business goals and strategic priorities, participates in user research, drives ideation designed to achieve business goals and meet user needs, and articulates business value to make recommendations for the direction of a product or experience. Our Product Strategists serve as trusted advisors to senior clients, with an aim of developing lasting relationships.

• Tell compelling and inspiring stories through artfully crafted presentations outlining the research, vision, and specific recommendations balanced with technical reality
• Identify and articulate business goals, market goals, and user goals
• Create clarity out of ambiguous problem spaces; quick to focus the team’s effort in the most valuable direction
• Consult on user acquisition and marketing strategies for new products
• Gather and analyze large amounts of information expeditiously while developing compelling, insightful recommendations and product vision
• Communicate product decisions to senior-level stakeholders
• Lead ideation exercises and driving creative problem solving
• Articulate and quantify the business impact of our ideas; partner with clients to justify investments in a shared vision
• Envision new business models and monetization opportunities
• Work closely with designers, researchers, and project managers to set the direction for products and/or portfolios and platforms
• Work with WillowTree leadership to identify whitespace in our strategy service offering
• Contribute to commercial activity, such as providing strategic input into client pitch-work and RFP responses

• Experience working in a top management consultancy with exposure to digital product/software strategy engagements
• An understanding of user-centered research principles and how to apply those user insights
• Have successfully launched products from previous roles
• Led client engagements and are empathetic to client needs
• Managed project workshops, check-ins, timelines, and presentations
• Comfort with quantitative analyses (e.g., financial modeling, market sizing)
• Significant mobile and emerging technology industry knowledge
• Can successfully tell stories with inspiring presentations; understands how to structure a narrative for maximum impact

• Exposure to ‘beyond the product’ management consulting
• Pricing and distribution
• Marketing strategy and customer segmentation
• Scenario planning
• Innovation incubator design
• Design thinking process consulting
• Digital transformation roadmapping
• Masters in Business Administration
• Adept at building long-term relationships with client stakeholders
• Expert Keynote skills

We offer a place to be yourself.

Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. That’s why WillowTree strives to build a team with diverse backgrounds, skills, and perspectives. You’ll work hard here; however, we’ll balance that with a culture that supports your growth and cares about your well-being. We’re committed to creating an environment of inclusion — a place where every Tree can thrive.

We want you to reach your fullest potential and part of your professional development at WillowTree will include dedicated time to innovate on passion projects and an annual stipend to fund your professional pursuits.

WillowTree upholds our core values in every aspect of our work. We promote safe and inclusive work environments and maintain a drug-free workplace. We celebrate our differences and provide equal employment opportunities to all team members and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Diverse teams build better products. We acknowledge that the tech industry especially lacks opportunity for those who are of non-traditional backgrounds and in underrepresented groups. In order to create the best products for everyone, we know that it's important for our team to reflect the diversity of our users, and we are committed to being the change we want to see.