Print Marketing Manager

Do you have a passion for driving customer engagement and response by executing sound marketing strategies? If so the role of our Print Marketing Manager is for you! In this role you will lead the team in the development and execution of direct response marketing initiatives that promote our brand to targeted audiences. The role will require a combination of analytical and creative skills to work with the team to execute marketing strategies that drive engagement and lead generation.

If you are looking to grow your career in a fast-paced organization with great mentors and access to leaders to accelerate your learning, this is the job for you!

This is not just another job but a job with a real purpose as Fingerhut's mission is to help Americans live a better financial life by helping them establish, build, or rebuild their credit. You'll help the business hold itself accountable to deliver on our mission every day.

We empower each employee to put the customer first and our culture of ensuring all employees have an impact enables an entrepreneurial passion. No matter what stage of your career, you'll make an impact on business results and interface with key leaders. As we continue to invest in machine learning, data-driven modeling, CRM tools and innovation, the future is very exciting. Join us in our mission!

The role will be based out of our Eden Prairie, MN head office within our hybrid environment that has team members come into the office once or twice a week.

Duties and Responsibilities:

Strategy and Planning

• Partner with the marketing team to plan and execute direct response campaigns that align with business goals and objectives.
• Present insights and recommendation to business meetings.

Campaign Development and Execution

• Oversee creation of compelling print materials including catalogs, postcards, letters.
• Coordinate with internal stakeholders to ensure consistent messaging across all marketing efforts.
• Continuously optimize marketing efforts through A/B testing.
• Collaborate with creative teams to enhance print messages and page content by incorporating more digital messaging and other enhancements.
• Ensure accurate selections of target audiences for print campaigns through SQL and SAS interfaces.

Budget, Vendor, and Materials Management

• Develop and manage marketing budgets for print advertising.
• Manage print vendor relationships to build solid working relationships.
• Oversee paper and envelope purchases, inventory management, and invoicing and budgeting for print campaigns.

Team Development and Collaboration

• Provide guidance and mentorship to team members to enhance their skills and performance.
• Foster a collaborative environment within the marketing team and across cross-functional teams.

Required Qualifications:

• 5+ years in direct response or print marketing.
• Proven strong written and verbal communication skills to internal and external stakeholders through emails, meetings, and presentations.
• Proficient using Microsoft Office.
• Proven experience with project management with a keen eye for detail.
• Demonstrate the ability to adapt fluidly to change (projects, market, and industry) and juggle multiple projects and timelines.
• Exhibit the skills to lead a team and drive results.

Preferred Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Experience managing vendor relationships.
• Exposure to managing a budget and delivering on those expectations.
• Managing and developing a team of direct reports.
• Basic SQL and/or SAS knowledge.

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BLST Operating Company (Bluestem Brands) is a group of FinTech, and eCommerce Retail businesses (www.bluestem.com) led by our Fingerhut and Orchard Portfolios. This position falls under the Fingerhut - a long-standing fintech company. Check out www.fingerhut.com to see who we are and what we do for our customers. Fingerhut fuses our extensive years of data modeling and real-time analytics through machine learning to provide flexible payment options for our valued customers looking to establish, build, or rebuild credit. Qualifying customers use their accounts for e-Commerce purchases at fingerhut.com for everything they and their family need across a broad selection of national brands.

At Fingerhut, you will enter a culture that encourages team members to be bold and courageous. A culture that is zealous in pursuit of our mission to help our customers live a better financial life. In this culture, our team members find opportunities to stretch themselves, have a voice that is valued and is listened to have a sizeable impact on the business, work cross-functionally and collaboratively. We are continually innovating and improving, challenging ourselves to take risks, learn from mistakes, and celebrate success as a team. We also grow careers, giving employees on-the-job stretch assignments, lateral moves to expand knowledge bases, and promotional opportunities that help to accelerate development.

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