Pro Marketing Manager

What You Will Do/Job Summary:

The Pro Marketing Manager is responsible for developing and executing marketing strategies to drive commercial sales growth and maximize revenue for the organization. This role involves creating and implementing marketing plans and collaborating with sales and product development teams to achieve commercial sales targets.

Responsibilities:

• Develop and execute marketing strategies to enhance pro sales.
• Maintain and reinforce the brand identity for pro sales.
• Collaborate closely with the PRO team to provide them with sales support materials and resources.
• Provide comprehensive marketing support to the PRO team to boost sales and enhance their efforts.
• Maintain open and effective communication with the PRO team to ensure their needs are met and marketing efforts are aligned with their strategies.
• Adapt marketing strategies and campaigns to better support the PRO team's goals and initiatives.
• Work as a liaison between the marketing department and the PRO team to ensure a coordinated approach in achieving collective objectives.
• Monitor PRO team feedback and incorporate their insights into marketing strategies and campaigns for continuous improvement.
• Attend PRO team meetings and actively participate in discussions to stay updated on their needs and challenges, allowing for timely adjustments to marketing efforts.
• Develop and implement strategies to effectively promote pro services.
• Stay updated on market trends, competitor activities, and customer feedback to identify opportunities and challenges.
• Define and monitor Key Performance Indicators (KPIs) to measure marketing success.
• Ensure marketing activities comply with industry regulations and ethical standards.
• Conduct market research to identify new opportunities and emerging trends.
• Translate pro team features and benefits into persuasive marketing messages.
• Analyze and provide insights based on performance data and make data-driven recommendations.
• Collaborate with external partners for co-marketing initiatives, sponsorships, and strategic alliances.
• Create and manage a content strategy to support pro-marketing efforts.
• Oversee the development of marketing collateral, presentations, and sales enablement tools.
• Lead the planning and execution of product launches and promotional events.
• Stay informed about the specific industry and market relevant to pro products.
• Develop and execute digital marketing strategies, including SEO, SEM, email marketing, and social media.
• Conduct regular market analysis to inform marketing strategy adjustments and improvements.
• Additional responsibilities as determined by the needs of the role and organization

Qualifications

• Bachelor's degree in marketing, Business, or a related field (master's degree preferred).
• 5+ years of experience in commercial sales marketing, with a track record of successful marketing campaigns.
• Data-driven mindset with the ability to analyze and interpret marketing metrics.
• Proficiency in Microsoft Office Suite
• Proven ability to manage and lead diverse groups of individuals in a highly dynamic environment.
• Ability to meet deadlines while maintaining flexibility.
• Strong leadership and team management skills.
• Excellent communication and presentation abilities.
• Knowledge of marketing tools, analytics, and technology platforms.
• Familiarity with the specific industry and market being targeted.

Reasonable Accommodations Statement: To perform this job successfully, an individual must be able to complete each essential function (job duty/requirement) satisfactorily. Reasonable accommodations will be made to enable qualified individuals with disabilities or sincerely held beliefs, to perform the essential functions. Contact HR for additional information.

The Company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment and does not change the "at-will" relationship. LL Flooring reserves the right to change this job description and/or assign tasks for the employee to perform, as the Company may deem appropriate. Contact the Human Resources department (HR) with any questions or concerns.

LL Flooring is an Equal Opportunity Employer and does not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected by applicable state or federal law.

Physical Demands

Lifting / Carrying Requirements

Standing

O

10 lbs. or less

N

Walking

O

11 - 20 lbs.

N

Sitting

C

21 - 50 lbs.

N

Hand/Finger Dexterity

C

51 - 80 lbs.

N

Reach - Outward

O

Over 80 lbs.

N

Reach - Above Shoulder

O

Push / Pull Requirements

Climb - Ladder Use

N

10 lbs. or less

N

Crawl

O

11 - 15 lbs.

N

Squat or kneel

O

16 - 40 lbs.

N

Bend

O

41 - 80 lbs.

N

Twist

O

Over 80 lbs.

N

N (Not Applicable)

Activity is rarely required or is not applicable to this occupation.

O (Occasionally)

Required up to 33% of the time (0 to 2 ½ hours/day)

F (Frequently)

Required between 33% to 66% of the time (2 ½ to 5 ½ hours/day)

C (Constantly)

Required more than 66% of the time (5 ½ hours or more/day)

Organizational Competencies:

• Customer Focus - Establish and maintain effective customer relationships. Seek to understand customer needs and deliver solutions that meet customer expectations.
• Accountability - Follow through on commitments. Take personal responsibility for decisions, actions, and failures.
• Collaboration - Cooperate with others to achieve shared objectives and get work done. Consider interests of others as well as one's own.
• Instill Trust - Show consistency in word and action. Treat others with respect. Operate with honesty and integrity.
• Business Insight - Identifies trends, opportunities and threats and uses this knowledge to strategically guide actions. Apply knowledge of business and the marketplace to advance corporate initiatives.
• Plans and Aligns - Plans and prioritize work to meet commitments aligned with corporate goals. Anticipates problems. Develops contingency plans. Tracks and manages progress of work.
• Attracts and Develops Talent - Attracts and selects diverse and high caliber talent to meet the teams' needs. Closes talent gaps by recruiting and developing the right balance of internal and external candidates. Places a high priority on developing others through coaching, feedback, exposure, and stretch assignments. Aligns associate career development goal s with organizational objectives to plan developmental moves.
• Situational Adaptability - Adapt approach and demeanor in real time to match shifting demands of different situations. Readily adapts personal, interpersonal, and leadership behavior.
• Change Management - Adaptable to a fast paced, shifting work environment; willing to remain flexible to accommodate changing business conditions, work requirements, customer and scheduling needs.
• Detail Oriented - Attention to detail, ability to focus on the project or task at hand, adherence to Company policies and requirements while consistently delivering error free results.
• Leads by example in following the Company Code of Business Conduct (Ethics), all applicable tenants of the Lacey Act and other laws, policies and procedures. Immediately reports all concerns to the appropriate party.

Just Picture It! A career at LL Flooring! At LL Flooring, our vision is to become customers' first choice in hard surface flooring by providing the best experience from start to finish. Your contributions as a LL Flooring teammate will leave a lasting impression with our customer as they find FLOOR LOVE. With over 437 stores nationwide and two distribution centers, the career opportunities at LL Flooring are endless. If you're customer obsessed, seize the opportunity, and apply today!

At LL Flooring, we are committed to being a company that delivers an inclusive, diverse team and culture which understands, values, and adapts to the needs of our associates and customers. LL Flooring is an equal opportunity employer. LL Flooring does not discriminate on the basis of race, color, sex, national origin, citizenship status, religion, age, disability, veteran status, creed, marital status, sexual orientation, gender identity, genetic information, or any other status protected by state or local law. If you need assistance or to request a reasonable accommodation due to a disability, related to the search for employment opportunities or to complete an application, please contact us at [email protected] LL Flooring adheres with the California Consumer Privacy Act Notice for California Consumers (CCPA Notice). To find out more click here, CCPA Supplemental Notice.

Other details

• Job Family Marketing
• Job Function Manager
• Pay Type Salary

Apply Now