Product Analyst

Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources—cable, broadcast, and digital media—our technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns.

Cadent is looking for an ambitious, detail-oriented, highly motivated Product Analyst with a solid understanding of the AdTech world and Programmatic ecosystem to support the development of our Converged TV DSP platform. This candidate must have proven data analytics experience, excellent presentation and writing skills, and a passion for turning data into insights that help drive product development. As a Product Analyst, you will be responsible for supporting the development of products and tools that have a significant impact on Cadent. This role will report to the Director, Product Management - DSP.

About you:

• You are a collaborative and proactive partner with experience working closely with engineering, product, data science, operations, business development, and client success teams to deliver value to customers
• You are an amazing listener, communicator, and problem-solver
• You love working with data to discover patterns, document trends, and find insights that lead to better products
• You understand the programmatic AdTech ecosystem and the role of a DSP within it
• You can thrive in a demanding, fast-paced environment

What you’ll do:

• Support the product management team in identifying, documenting and managing product requirements in support of key product development initiatives.
• Translate product objectives into functional requirements and specifications that can be understood and acted upon by the development team.
• Proactively identify product opportunities and problems through analysis of user behavior across the Aperture platform, documenting and communicating actionable insights that enable Product Directors/Managers to define strategy and prioritize roadmaps.
• Organize and synthesize relevant data and information from multiple sources into clear and concise documents, materials and presentations.
• Build and maintain analytics dashboards and reports across the Cadent DSP platform.
• Research and present prototypes and proof-of-concepts and provide pass / fail metrics to evaluate them.
• Support the Sales, Product Innovations & Product Marketing teams in the execution of go-to-market plans for any customer-facing solutions. This includes product demonstrations, training, playbooks and other required materials.
• Recommends, develops, tests and verifies business functionality. Operates as a subject matter expert (SME).
• Assess competitive products for strengths and weaknesses; maintain competitive SWOT.
• Cultivate a deep understanding of the CTV and Programmatic Advertising space, including engagement with all segments of the customer base.

Your skills and experience:

• 3-5 years’ experience in AdTech/Programmatic space in a product management/development, ad operations or analytics function.
• Detailed knowledge of the workflows, processes, and technologies involved in ad operations and ad sales for TV, OTT and digital media.
• Prior experience dealing with and presenting to customers effectively and clearly.
• Ability to turn conceptual ideas into detailed functional specifications from which products can be built.
• Proven experience working with extremely tight deadlines in order to meet aggressive product schedules.
• Ability to concisely summarize complex issues and make clear, compelling recommendations.
• Experience using analytics to solve product or business problems, performing statistical analysis, and coding (e.g., Python, R, SQL) highly preferred.
• Requires BA/BS, or equivalent experience.
• Willingness to travel 15%.

If the leading edge of media technology is the place you want to be, please contact us today and let’s start the conversation!

Cadent is an Equal Opportunity Employer and is committed to supporting all it’s employees when it comes to Inclusion & Diversity. Cadent’s policy is to provide equal opportunity for applicants & employees without regard to race, color, religion, creed, gender, gender identity or expression, sexual identity or orientation, age, national origin or ancestry, citizenship, disability or medical condition (including pregnancy, childbirth, or related medical condition), sexual and reproductive health decisions, genetic information, marital status (including domestic partnerships and civil unions), pregnancy, culture ancestry, familial or caregiver status, military status, veteran status, socioeconomic status, unemployment status, status as a victim of domestic violence or any other basis prohibited by law. and will not discriminate against the basis of disability. This commitment is honored when it comes to decisions on hiring, recruiting, training, promotions, compensations, benefits, transfers and terminations.

Cadent is seeking to actively engage with our employees from a wide variety of cultures and to connect with our clients differently. Our workforce has generational diversity that supports greater innovation when we maximize representation of all diversity. Our active employee resource groups promote engagement across all groups of individuals that are represented within the company and externally