Product and Lifecycle Marketing Manager

Manager, Product and Lifecycle Marketing (Avail, part of the realtor.com® network)

The Role

The role of product marketing is to ensure Avail helps each landlord and tenant successfully complete the task(s) they need to do, while delivering a delightful experience through written communications, design, and experience. The Manager, Product and Lifecycle Marketing works on the marketing team, reporting to the Director of Marketing, leading a staff of email/CRM and product marketers. This individual is responsible for developing and executing go-to-market strategies, driving customer success, driving new customer revenue, and increasing customer loyalty.

What will you do?

Responsibilities

• Own customer journey post lead identification to revenue
• Develop go-to-market strategies for product and feature campaigns
• Lead cross-functional teams in pursuit of establish company OKRs
• Manage product marketing and CRM roadmaps to best support product releases
• Lead recruiting, hiring, and training for the product & lifecycle marketing vertical
• Build and update relevant dashboards reporting customer success and revenue metrics

What will you bring?

Requirements

• 5 - 7 years product marketing, lifecycle marketing, or retention marketing experience
• Highly detailed oriented
• Expert-level experience in email marketing
• Exceptional written and verbal communication skills
• Proven ability to build and lead teams
• Experience owning marketing roadmaps
• Deep understanding of the buyer cycle and how to influence buyer behavior
• Past experience working in a product led growth model, including knowledge of OKR formation, A/B testing, and KPI measurement
• Proficiency managing projects using project management softwares like airtable or Jira
• Strong technical acumen, with a comfort working directly with product and engineering teams
• Experience working with performance analytics to make data-driven decisions
• Knowledge and experience working Segment, Mixpanel, Iterable, SendGrid, and/or Twilio 

Nice to Haves:

• Expertise in residential real estate investing, property management, and/or landlording
• Knowledge of real estate and/or proptech landscape