Product Go-To-Market Lead, Publisher Identity and Data Solutions

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 8 years of experience in product management, business strategy, or project management.
• Experience influencing executive management and managing cross-functional stakeholders.

Preferred qualifications:

• Knowledge of advertising technology products, including core ad serving platforms, data, reporting, programmatic advertising, and related topics.
• Ability to take data and insights and distill them into meaningful and coherent presentations for leadership and stakeholders.
• Ability to work in a fast paced environment, while navigating ambiguity throughout the process.

About the job

As an Identity and Data Solutions Product Go-To-Market Lead, you will work with cross-functional teams, including Global Strategy, Product Management, gTech, and Marketing to develop sales strategies and programs that enable our publishing partners to build and grow sustainable advertising businesses. You will have responsibility for defined product areas including publisher first-party identity, first-party data, audiences, and Ad Manager features that support Google's commitment to user privacy and the broader ecosystem.

In this role, you will make significant contributions to product commercialization planning and lead operational execution in support of Global Partnerships teams within the Americas. You will act as a product expert for sales teams by demonstrating a deep understanding of publisher business needs, and Google's suite of product solutions. You will craft innovative programs that create awareness and understanding of product features and their benefits for internal stakeholders, and customers. You will tailor and simplify messaging for audiences and day-to-day practitioners. You will define Go-to-Market strategies, product adoption plans, and be responsible for executing and tracking progress among defined publisher segments through internal sales support, and in market engagements directly with publishing partners.

You will also advocate strongly on behalf of publishing partners, inform and influence product planning and development to ensure solutions that Google brings to market create maximum value for our customers.

The Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done.

Responsibilities

• Leverage deep publisher knowledge and product expertise to cultivate trust and presence with internal teams, and external partners. Influence commercial strategy by being a strong advocate for publishers.
• Work with internal teams (e.g. Product, Sales, Strategy, Technical Services) to contribute to product development, advocate for partners' needs, and generally get things done. Shape and influence product priorities for global partnerships teams. Aggregate user feedback to create prioritized business cases and influence the product roadmap.
• Drive operational excellence, consistency and velocity. Develop sales enablement programs to drive accountability, scale product adoption, with the goal of landing product solutions.
• Represent leadership and stakeholders on sales strategy and customers. Identify opportunities, challenges, and present practical recommendations to business leaders to enable effective decision-making.