Product Growth / CRO Manager

Welcome to Welltech – a global IT powerhouse specializing in cutting-edge Health & Fitness mobile applications. With an impressive 200M+ installs and a suite of 6 revolutionary apps we are positively transforming the lives of millions nurturing healthier lifestyles and overall well-being.

With a solid six-year presence in the international market Welltech boasts a dynamic team of over 600 passionate professionals across the globe. From intuitive nutrition trackers to innovative fitness solutions we empower individuals to embark on a transformative journey toward optimal health and happiness.

As a Product Growth / CRO Manager you will play a pivotal role in defining new communication funnels and audiences working with users for one of the health and fitness apps in our portfolio. There will be a strong emphasis on subscription growth and optimizing conversions into paid users. This role requires a deep understanding of user behavior data-driven decision-making and a passion for creating value for our users.

Challenges you'll meet

• Analyze user needs and behavior to uncover valuable insights that improve the buying funnel

• Develop hypotheses to optimize funnels and monetization strategies focusing on boosting conversion rates and ARPU

• Work closely with user acquisition and creative teams to design new end-to-end funnels targeting new audiences and traffic sources

• Plan execute and evaluate A/B tests to validate ideas with real users and use the findings to inform new hypotheses and drive results

• Collaborate with cross-functional teams including designers engineers analysts and content creators to enhance user experience and refine the buying funnel

Your professional qualities

• Extensive experience in user research with deep knowledge of UX CRO principles and A/B testing methodologies

• 3+ years of experience in digital growth and product marketing for IT companies (Web Mobile CRM) with a focus on international markets

• Background in B2C products ideally subscription-based models

• Proficiency with analytics tools such as Google Analytics Tableau Amplitude etc.

• Experience in task-setting for technical teams with a strong grasp of use cases and user stories

• Proven success in optimizing product and marketing metrics

• Solid understanding of various monetization models

• At least Upper-intermediate level of English

Will be a plus:

• Previous experience with mobile applications

• Experience with subscription-based business model

• Experience with Midjourney

• Copywriting skills

We offer a fair level of compensation that will be appropriate for your expertise and level.

Welltech is not only about great benefits but also about great culture. All our specialists are offered incredible opportunities for professional and career growth flexible work environments and the ability to suggest ideas and drive changes.

Check out some of our products

• Muscle Booster — musclebooster.fitness

• Yoga-Go — yoga-go.fit

• Omo — bit.ly/OMOio

• FastEasy — https://fasteasy.life/

• WalkFit - http://walkfit.pro

In our team you'll find an opportunity to develop and implement your ideas as well as to make the world a better place!