Product Launch Manager

Job Summary:

The Product Launch Manager will lead a new product line from the middle of its product development cycle to successful launch. You will pick up late-stage physical prototypes, provide critical input to help finalize the new product, and then bring it to life for our customers by developing a strategy and coordinating its execution across Marketing, Operations, Supply Chain, and Design. Every day is different for a Product Launch Manager -- some days will be deep in data analysis, others will be performing on-the-ground product testing. 

This role is best suited for an entrepreneurial individual who wants to:

• Tackle a healthy mix of strategic and execution-oriented tasks to develop and launch new products
• Drive innovation in product development and inform key decisions about how the product is made, merchandised and sold
• Work independently and develop strong leadership skills through end-to-end management of an exciting process
• Work cross-functionally and gain an understanding of all parts of our business

What You’ll Do:

Product Strategy and Go-To-Market:

• Conduct research (e.g. customer surveys, textile industry standards) and analyses (e.g. competitor product offerings) to understand where-to-play and how-to-win prior to launch
• Synthesize insights from early customer feedback to solidify key dimensions of offering (e.g., product dimensions, rug colorways) and champion the product’s value propositions to the rest of the organization and our customers
• Perform on-the-ground testing (e.g., stain resistance, skid resistance) to determine how customers should live with the product and maximize its lovability
• Coordinate teams across Marketing, Operations, and Design to lead a successful launch (e.g. supporting preparation for marketing campaign, finalizing product and design specs for manufacturing, and determining sales price)

Launch and Execution:

• Maintain a detailed launch plan and coordinate execution across teams to deliver launches on time (with a willingness to get your hands dirty when necessary)
• Develop financial models (e.g. unit economics, forecasts) for new products
• Develop KPIs and relevant metrics to identify potential issues and measure success, setting up new processes and systems from scratch when relevant

What You’ll Need to Have: 

Required:

• 2-5 years of experience in strategy consulting, or similar Product role in a F500 company or a high growth startup (role can be adjusted for candidates with more experience)
• Ability to own large projects and important relationships in fast-paced environment
• Ability to break down ambiguous, complex problems into simple, practical solutions
• Ability to think strategically about the big picture and quickly dive into the nitty-gritty
• Excellent business acumen and ability to focus on what matters
• Excellent written and verbal communication with impeccable attention to detail
• Excellent project management and organizational skills