Product-Led Growth Marketing Manager

Are you a strategic and creative marketer looking for an opportunity in a high-growth environment? Are you passionate about security and energized to help the world’s largest companies gain and maintain an advantage on their adversaries?

As a Growth Marketing Manager, you’ll own the strategy, planning, and coordination of the digital marketing mix and strategies to drive the pipeline from Product Qualified Leads (PQLs). Reporting to the Director of Demand Generation, you’ll play a pivotal role in achieving pipeline targets by leveraging the Recorded Future Intelligence Cloud platform. Working closely with our product, sales, data, and marketing teams you will be charged with identifying new opportunities and optimizing existing programs that leverage the in-platform experience for growth. This will likely include running digital programs to encourage trial usage, optimization of the in-trial experience, and rep enablement to complement these efforts. 

What you'll do as a Growth Marketing Manager:

• Partner with our product team to identify product usage data that can be used to target and promote trials for other modules within the product effectively 
• Identify messaging and digital programs to increase trial requests (content, emails, etc.) and improve trial success rates 
• Partner closely with our product marketing team to make our trials more valuable for clients and to increase Trial > PQL rates/ 
• Help to build new and improve existing trial experiences across the Recorded Future platform 
• Improve effectiveness of trials by optimizing our in-product experience and automated communication
• Enable reps to effectively engage with clients who are enrolled with trials 

What you'll bring as a Growth Marketing Manager:

• 5+ years of experience in SaaS marketing 
• Proven track record of product-led growth success  
• Experience running digital campaigns (webinars, written content, email) 
• Proficiency with A/B testing to improve email performance 
• Strong analytical skills and track record of making data-driven decisions
• Ability to translate data into ideas
• Experience growing product adoption, trials, or sales through automation 
• Strong fluency in G-Suite and HubSpot 
• Critical thinker and problem solver
• Strong communicator and collaborator
• Self-starter, who excels in a fast-paced environment