Product Manager, Diagnostic Marketing

Job Description

As a leading innovator of women's health, we at Hologic are empowering people to live healthier lives everywhere, every day.

This Product Manager will be an integral member of our Marketing team. You will be responsible as the product expert and have day-to-day oversight of our Aptima HPV diagnostic product line. As a successful candidate, you will be experienced with knowledge of customer workflows, upstream market research, product roadmaps, as well as, the effective implementation of downstream communication strategies.

What to Expect:

• Assist in development and implementation of strategic and tactical plans. Coordinate efforts of internal cross-functional teams to ensure timely execution of tactics and programs within specified budgets
• Act as the internal product leader- representing voice of customer and interests of the business when dealing with key internal stakeholders such as operations, quality, regulatory, finance and sales.
• Develop effective sales training tools and become recognized as a resource for the field sales team in product benefits and competitive positioning.
• Assist with qualitative and quantitative market research to develop new insights into the market and recommend appropriate changes in positioning and key messages as necessary.
• Develop and monitor key product performance metrics
• Research new market opportunities and develop business cases and justification for new products or product modifications.
• Manage and drive all go-to-market activities around new product introductions
• Monitor and communicate competitive activity and market trends as well as formulating strategic responses
• Oversee product lifecycle process, drive product level changes and communicate those changes to internal teams and customers
• Act as primary contact for interactions with field based reps about product related inquiries. Act as liaison between sales and production for demand planning and forecasting

What We Expect:

• 3 - 5+ years product management and/or marketing experience in medical device, diagnostics, or laboratory environment required.
• Bachelor's Degree in Life Sciences or equivalent field; or the equivalent combination of education and experience. MBA strongly preferred.
• Willingness and ability to travel (by land and/or air) up to approximately 20% of the time, including some international travel, is needed.
• Understanding of clinical diagnostic marketplace and customers, knowledge of lean concepts and applications highly desired
• Prior experience in laboratory instrumentation marketing or product management
• Strong project management skills.
• Strong analytical skills from both a marketing and financial standpoint.
• Entrepreneurial work ethic. Self-starter with a can-do attitude.
• Strong team-orientation with demonstrated ability to both lead and follow cross-functional teams.

So why join Hologic?

We are committed to making Hologic the company where top talent comes to grow. For you to succeed, we want to enable you with the tools and knowledge required and so we provide comprehensive training when you join as well as continued development and training throughout your career.

We offer a competitive salary and annual bonus scheme, one of our talent partners can discuss this in more detail with you.

From a benefits perspective, you will join our wide-ranging benefits policy including medical and dental insurance, 401(k) plan, vacation, sick leave and holidays, parental leave and many more!

Agency and Third Party Recruiter Notice:

Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered.

Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans.

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