Product Manager II, MarTech

What We're Looking For:
The Product Manager II, MarTech will act as the owner of varying marketing technology products. They will have a strong understanding of the data products across marketing use cases and value chains. They will be responsible for understanding business requirements, managing changes, removing roadblocks, and communicating broadly with multiple functional groups and stakeholders, and should have a deep understanding of the product(s) they oversee.
Responsibilities Include, But Are Not Limited To:
MarTech & Ad Tech Product Ownership

• Lead requirements gathering sessions, proactively drawing out requirements from stakeholders and identifying business value and ROI of AdTech systems and capabilities
• Consolidate and optimize ad tech product usage across lines of business to unlock efficiency and scalability of marketing strategies
• Collaborate with product, engineering and data science stakeholders to align on AdTech and data best practices (both internally and externally)
• Maintain and audit product/process documentation and communicate new standards and updates on a regular basis
• Be the champion for products you manage

Strategic Initiatives / Planning and Research

• Lead on various strategic team-wide initiatives
• Lead portfolio-wide rollouts of new products/initiatives
• Recommend process improvements around existing workflows
• Participate in marketing technology roadmap planning based on stakeholder needs and priorities
• Research products and vendors, and conduct vendor assessments based on stakeholder requirements and business needs

Relationship Management

• Train and educate internal 2U stakeholders on available marketing technology products, and ensure users understand the purpose of each product, and when and how to use them effectively
• Mentor junior-level team members
• Support Analysts in their functions

Continuous Learning / Innovative Thinking

• Review product use cases to identify opportunities for improvement
• Perform independent analysis to inform and improve marketing technology products
• Build/oversee custom technical solutions
• Ongoing research and analysis of overall marketing technology landscape

Implementation

• Oversee QA and UAT on product features and rollouts
• Provide direction and support for product issues and questions

Things That Should Be In Your Background:

• Bachelor's degree required; graduate degree or professional certificate a plus
• 3-5+ years ad tech experience
• 3-5+ years analytics experience
• Subject matter expertise with AdTech including the Google marketing platform (GA360/GA4, GTM, Big Query, SA360/DV360 etc.)
• Subject matter expertise with analytics platforms (Tableau, Looker, Data Studio)
• Very comfortable learning and discussing technical concepts
• Highly effective communication and presentation skills; ability to distill and communicate complex ideas and topics in understandable ways to non-technical stakeholders
• Ability to conceptualize current requirements against future plans
• Experience leading cross-functional teams with multiple stakeholders
• Strong understanding of accessibility best practices
• High-performance mindset and a passion for driving excellence

Other Attributes That Will Help You In This Role:

• Familiarity with A/B testing tools a plus (Optimizely, Amplitude, etc.)
• Knowledge of JavaScript and other programming languages preferred

About 2U Inc. (NASDAQ: TWOU)
2U is comprised of 3 lines of business: Graduate Degree Programs, Short Course, and Boot Camps. Going beyond traditional learning management systems, we use tech, people, and data to help top universities and enterprise organizations transform in the digital era-and eliminate the back row in higher ed. We support lifelong learning which means thinking beyond a single degree. It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on. We help our partners fill those needs-developing new digital education technologies and offerings capable of supporting students at different points in their lives. Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our partners are there to help them succeed. Together with our partners, 2U has positively transformed the lives of more than 275,000 students and lifelong learners.
2U Diversity and Inclusion Statement
At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same.
Benefits & Culture
Working at 2U means working with individuals that are passionate and mission driven. We collaborate on tough problems to deliver the best outcomes for our partners, students, and each other. You will find team members working together in our open office spaces, gathered in the kitchen grabbing a snack, or taking a break in our game rooms.
2U offers a comprehensive benefits package:

• Medical, dental, and vision coverage
• Life insurance, disability and 401(k)
• Unlimited snacks and drinks
• Generous paid leave policies including unlimited PTO
• Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

In Colorado, the anticipated base salary for this role is$101,000.00 with potential bonus and equity eligibility. Note: The final compensation for this position may consider factors including the geographic location where the work is performed (candidate's assigned office) and prior work experience of the candidate.
To learn more, visit 2U.com. #NoBackRow
Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans' status, or any other classifications protected by applicable federal, state or local laws. 2U's equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.