Product Manager - Marketing Automation

Job Description

How will your role impact First Command?

The Product Manager is responsible for defining and supporting the building of desirable, feasible, viable, and sustainable products that meet customer needs over the product-market lifecycle.

To do this, they collaborate with a wide range of people to identify and define customer needs, understand the solution context, and develop the program vision, roadmap, and features required to meet these needs. Then, they support the ARTs in delivering value through the program kanban and continuous delivery pipeline.

What will you be doing?

• Build the next generation of product features for marketing automation in the Salesforce Marketing Cloud.
• Work with other PMs to develop strategy for data and content sharing and integration with various other systems in the marketing stack.
• Ensures that product and solution meet the economic business goals established by the portfolio and develops a clear model of how the solution provides value to customers.
• Develops customer-centric ROI models that align with the value provided. Maintains and updates these models over the product-market lifecycle and in response to changing portfolio demands.
• Leverages market research and continuous exploration to continually understand customer and market needs.
• Collaborate with Agile Release Trains (ARTs) and Solution Trains to build the required functionality and responsible for ensuring the product is considered 'whole and complete' from a defined customer's perspective.
• Continuously develops and communicates the vision to the development teams, while defining the features of the system. Also responsible for the roadmap, which illustrates how features are intended to be implemented over time.
• Collaborate with IT to ensure solutions are deployed to internal customers and users; externally, product managers collaborate with an even larger set of business stakeholders to deliver products to the market.
• Understand the scope of enabler work and collaborate with System and Solution Architect/Engineering to jointly sequence the Architectural Runway that will host new business functionality.
• Active participant in biweekly System Demos. Participate in assessing Metrics, including the evaluation of business value achieved versus planned, and active participants in the Inspect and Adapt workshop.
• Supports the flow of work through the program kanban and into the program backlog, responsible for ensuring enough features are ready in the backlog at all times.
• Presents the vision, which highlights the proposed features of the solution, along with any relevant upcoming milestones.
• Ensure their offerings are supported and enhanced to create a continuous flow of value.
• Ensures that products and solutions are supported through their operational lifecycle.

Who will you be leading?

• Teams that will be implementing and improving the Salesforce Marketing Cloud environment

What skills/qualifications do you need?

• Bachelor's degree preferred (may consider experience in lieu of degree)
• Experience of at least 4 years as a Product Manager, with the majority of that work in the marketing automation space.
• The ideal candidate would have solutioned, evaluated and implemented marketing automation technologies in an enterprise environment.
• Comfortable with defining and running tests in order to make decisions that will shape your product.
• Defined a product vision along with short-term and long-term roadmaps in order to achieve it.
• Experience with product releases involving advertising system integrations, online video technologies, and social media platforms.
• Demonstrable examples of their user-first approach.
• Able to articulate product technical solutions to development resources, without coding experience necessary.
• Well versed on new technology trends to help lead the team into adopting them for new products.
• Deep knowledge about how your users use your products.
• Experience organizing usability tests as well as condensing key takeaways to executives.
• Able to read and synthesize product metrics to make suggestions and defend your positions based on measured product results.
• Led product initiatives collaborating with different groups in order to achieve the defined goals and a successful product launch.
• Effective written and oral communication skills that allow you to have everyone always on the same page about where your product stands.

Work Experience

• Product Manager II EX11 4-7 years experience project management/operations team leadership
• Product Manager III EX12 7+ years project management/operations team leadership

Certifications

• Salesforce Marketing Cloud certifications are a plus

Knowledge, Skills and Abilities (all are required)

• Customer Centric mindset
• Strong conflict resolution skills
• Effective Communicator/Influencer
• Servant leader
• A passion to gain strong scrum and agile training
• Growth mindset
• Strong analytical skills
• Able to pivot and function in ambiguity
• Experience with marketing automation platforms and related technologies
• Highly collaborative and likes working in a team environment
• Effective written and oral communication skills
• Experience in financial service industry would be nice
• Detail oriented and self-starter personality
• Versed in Agile product management methodology and tools
• Proven history of managing multiple product efforts simultaneously

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