Product Marketer (Miami/Tampa)

Description

Humana's Marketing organization is seeking a Product Marketer to join the CarePlus Marketing Team in Miami or Tampa, FL. This role is a key member of this team and will serve as a primary point of contact for business partners such as healthcare providers to understand their marketing needs and execute products that deliver on KPIs. In this role you will primarily focus on campaign management and support, copy and messaging development.

Responsibilities

As the Product Marketer 2, you will be creating the product value proposition and aligning the product positioning and messaging strategy to target the intended consumer.

This role has a hybrid workstyle and may require you to be in the office 3 days per week.

Key Role Functions

Campaign Management and Support

• Lead or present on meetings with business partners to share campaign strategy and results
• Plan, develop, review, and execute promotional campaigns that inform the organization's target market of the merits of purchasing its products and services
• Project management of several marketing campaigns targeting a variety of audiences
• Liaise with external vendors and agencies (for example printers, event organizers, graphic designers, advertising agencies, media outlets) to ensure that their work meets the organization's requirements, deadlines, and budget
• Assess product launches, advises on how to redirect campaigns, and recommends ways to improve initiatives

Copy and Messaging Development

• Conceptualize, write, and edit communication and marketing material that is effective and appropriate for internal and consumer audiences, and partners with key stakeholders as needed to do so
• Support messaging development for the diverse needs of the business, with adherence to brand consistency, digital and print format best practices, readability guidelines, and legal risk mitigation. Projects may include newsletters, social media, web content, e-blasts, mailers, and more
• Seek and apply constructive messaging feedback from business stakeholders and reviewers
• Content project management, overseeing material through stages of development, review, design, and distribution

General

• Performs research and analysis of industry and business information, marketing best practices, and campaign results to inform campaign development and decisions
• Understands department, segment, and organizational strategy and operating objectives, including their linkages to related areas

Required Qualifications

• Bachelor's degree
• 2+ years of marketing, communications or account management experience
• Excellent communication skills, written and verbal; able to communicate at all levels of an organization
• Proficiency with Microsoft Office including Word, Excel and PowerPoint
• Must be passionate about contributing to an organization focused on continuously improving consumer experiences

Preferred Qualifications

• Experience managing or leading projects
• Located in or near Tampa or Miami, FL

Additional Requirements

Covid-19 Vaccine/Testing Requirement

Humana and its subsidiaries require vaccinated associates who work outside of their home to submit proof of vaccination, including COVID-19 boosters. Associates who remain unvaccinated must either undergo weekly negative COVID testing OR wear a mask at all times while in a Humana facility or while working in the field.

Work at Home/Remote Requirements

• Must ensure designated work area is free from distractions during work hours and virtual meetings
• Must provide a high-speed DSL or cable modem for a workspace (Satellite and Hotspots are prohibited). A minimum standard speed of 10x1 (10mbs download x 1mbs upload) for optimal performance of is required

Scheduled Weekly Hours

40