Product Marketing Account Manager

At Wipfli, people count
Our people are core to everything we do - the catalyst behind our ability to create exceptional impact and extraordinary results. We believe in flexibility. We focus on relationships. We encourage each individual to follow their own path. And we seek feedback openly, from all.
People matter here and they feel it.
And we value curiosity. Curious is more than a personality trait. It's a way of thinking. Of learning. Of working.
There's purpose in this wonder. It makes us better. It makes us Wipfli.
If you want to be in an environment where you can make a difference - and make a professional home - Wipfli is the place for you.
Under the direction of the Director of Marketing, the Marketing Account Manager drives, secures, coordinates, and manages marketing resources in support of business solutions and software product growth. This person contributes to developing, analyzing and communicating business strategy with internal IP team and external VARs contacts. Develops and executes the marketing plan in support of the firm's short- and long-term business goals, in accordance with company policies and procedures.
Essential Responsibilities:

• Drives growth strategy and activity for all software product marketing.
  • Collaborate with business solutions team to identify and prioritize opportunities for lead gen and enterprise level campaigns.
  • Collaborate with the Wipfli Intellectual Property product team to develop and implement growth strategies.
  • Build strong relationships with value-added resellers (VARs), such as Microsoft, Sage Intacct, Oracle NetSuite (and more) to drive growth. Identify collaborative programs and positioning to fuel lead generation.
• Understands appropriate channels to promote and market products.
• Translates business strategies and market insights into results-focused marketing programs by proactively proposing ideas, concepts and programs that contribute to the firm's strategic objectives and generate a quantifiable ROI.
• Collaborates with the marketing operations team to meet content, creative, demand generation and market intelligence needs.
• Manages marketing budget that aligns with firm, industry, service line and/or market priorities.
• Proactively communicates and coordinates with clients to manage timeline expectations and results.
• Coordinates with business development team members to align marketing efforts with business development plans and goals.
• Exemplifies our core values when working with all stakeholders.

Required Qualifications:

• Bachelor's degree in Marketing or Business Administration
• 7+ years' experience in a comparable role
• A minimum of 7 years working in product marketing, and/or B2B strategy.
• Value-added reseller experience with Microsoft, Sage Intacct or Oracle NetSuite.
• Must have a solid understanding of the marketing mix and how to apply applicable strategies to an existing opportunity.
• Must possess initiative, resourcefulness, be accurate, persistent, and dependable.
• Must be able to establish a high level of credibility with his/her clients.
• Uses positive influence to manage peers and/or individuals higher in rank and demonstrates the ability to foster strong relationships.
• Must be able to work under pressure, meet deadlines, and coordinate multiple projects/tasks simultaneously.
• Maintains professionalism and a "can-do-attitude" in the execution of all project-related assignments and tasks.
• Evokes creative and innovative thinking from fellow team members, while helping them understand the core strategies and goals of a marketing program.
• Shares lessons learned and best practices with internal clients and the greater marketing organization.
• Is an excellent communicator and proactively supports and aligns internal resources toward execution.

Preferred Qualifications:

• Technology product experience, specifically with value added resellers such as Microsoft, Sage Intacct, Oracle NetSuite or others.
• Existing relationships or experience working with software vendors.
• Corporate experience serving internal stakeholders.
• Professional services background and experience.

Wipfli is an equal opportunity/affirmative action employer. All candidates will receive consideration for employment without regards to race, creed, color, religion, national origin, sex, age, marital status, sexual orientation, gender identify, citizenship status, veteran status, disability, or any other characteristics protected by federal, state, or local laws.
Wipfli is committed to providing reasonable accommodations for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or participate in our recruiting process, please send us an email at [email protected].
Wipfli supports equal pay for equal work and values each candidate's unique experiences and skill sets. The estimated pay range for this position is: $80,000 to $134,000. Compensation within the range is determined by a variety of factors including, but not limited to, location, individuals' skills, experience, training, licensure and certifications, business needs and applicable employment laws.
Wipfli cares about our associates and offers a variety of benefits to support their well-being. Highlights include 8 health plan options (both HMO & PPO plans), dental and vision coverage, opportunity to enroll in HSA with potential Firm contribution and an Employee Assistance Program. Other benefits include firm-sponsored basic life and short and long-term disability coverage, a 401(k) savings plan & profit share as well as Firm matching contribution, well-being incentive, education & certification assistance, flexible time off, family care leave, parental leave, family formation benefits, cell phone reimbursement, and travel rewards. Voluntary benefit offerings include critical illness & accident insurance, hospital indemnity insurance, legal, long-term care, pet insurance, ID theft protection, and supplemental life/AD&D. Eligibility for all benefits programs is dependent on annual hours expectation, position status/level and location. Wipfli offers flexibility for many positions to be performed remotely; please discuss your work preferences with your recruiter during the interview process.
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