Product Marketing Analyst

It's fun to work in a company where people truly BELIEVE in what they're doing!

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Job Description

Business intelligence: Customer insights, Market and industry evaluation

• Periodical internal assessment: Performance results, demand actual vs planned, identification of opportunity and white-space.

• Define the customer segments, characteristics, size of opportunities and required product and services needs to be prioritized / addressed.

• Provide solid insights to support Product Marketing Manager with developing growth & retention levers.

Campaign management 

• Ensure campaigns are developed and executed excellently.

• Monitor performance against plan and take corrective actions to achieve objective by liaising with channels, pricing and promo teams.

Conversion rate optimization 

• Monitor conversion funnel across various entry points, as well as the relevant leading and lagging business and marketing indicators.

• Identify conversion optimization opportunities for business.

Stakeholders management 

• Identify needs (product / service offering and marketing levers) to meet customer demands & liaise with other teams in the organisation to implement these changes.

• Collaborate with Marketing technology, Channels, and various marketing team in identifying, define and manage the tech and resource levers needed for growing business.

Support the cost-of revenue management 

• Collaborate with various team (Pricing, Revenue management, Data, and Product) in identifying and delivering the levers needed for costs-savings or increasing the revenue margin while achieving the top-line growth.

• Manage the coupons strategy, planning and execution. Develop promotion and partnership requirements and strategy with Partnership team.

• Collaborate with Product and Supply team for identifying the merchandising type needed and enable customers / users to discover merchandising deals through marketing channels and in-platform communication 

• Collaborate with CRM/CLM team in identifying customer’s milestone path and opportunities for increasing CLV through loyalty programs and CRM campaigns.

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Requirements

• Passion in data-driven marketing and creating growth.

• Good analytical, problem-solving skills, and creative thinking.

• High proficiency in Word, PowerPoint, Excel, Google Analytics, and experience with data analytics tools.

• Self-driven, excellent in follow through & execution, and having a growth mindset.

• Strong sense of ownership and accountability, with good attention to details.

• Good interpersonal skills and ability to work well in an international team environment.

• Have 2+ years experiences in e-commerce, online marketing, fast moving consumer goods, management consultancy is preferred.

• Bachelor’s degree from reputable university.

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!