Product Marketing Director

About Concept3D

Concept3D provides the ability to create an elevated, university-branded experience for student events, interactive mapping, virtual tours, and more within one, centralized platform. Concept3D empowers administrators to bring their campus to life with visually stunning, immersive online experiences that improve campus communications, recruitment, and navigation while engaging current and potential students. Serving the higher education community for over a decade, Concept3D clients include more than 700 universities and colleges, including over 70% of the top 100 U.S. universities, as well as live events, destinations, and sporting venues.

Team Culture

We are a group of dedicated and multi-faceted individuals who are self-motivated and are excited to be a part of a company that is charting the future of interactive maps, tours, and events. We define ourselves through the values by which we operate. Employees have an opportunity to learn all elements of the business and direct access to the leadership team. Our teams are full of ideas and everyone's voice gets heard. While our offices are in Denver, Colorado, and Minneapolis, Minnesota, we currently are operating remotely with a nationally distributed team.

Requirements

Job Summary:

As Concept3D's Product Marketing Director, you will be a key figure in articulating our product's unique advantages and bringing them to life through creative and collaborative storytelling and connecting them to our prospects. This role centers around developing and executing strategies that distinctly position Concept3D in the higher ed technology market and evangelizing across the market to connect with our targeted prospects.

Reporting to the Head of Marketing, the Product Marketing Director will be an advocate and evangelist for the Concept3D brand as well as Concept3D’s product offering and the solutions they deliver. This role will be one of the very visible ‘faces’ of Concept3D which advocates and provides insights and points of view in the market. Additionally, this role will be responsible for customer and market insights to drive product messaging and positioning, and go-to-market strategies while influencing demand generation campaigns to drive growth.

Core Responsibilities:

• Build a deep understanding of Concept3D, our product offering, and the benefits our immersive, online experiences provide 
• Develop clear, compelling product positioning and messaging that resonates with target clients and users, addressing their pain points and needs
• Research client and user journeys, and align and deliver key messages to target audiences within those journeys
• Evangelize our products and solutions with partners, prospects, and customers across all channels including: in-person events, webinars, video content, podcasts, articles, and social channels 
• Spearhead the development of engaging and comprehensive content, guiding products from conception to market success
• Collaboratively work with Product, Sales, Customer Success, and Marketing teams to craft compelling product narratives and positioning
• Generate high-impact sales and marketing materials, such as sales documentation, product videos, and website content
• Lead market analysis efforts to identify competitive advantages and market trends, focusing on Concept3D’s unique value proposition
• Champion the Concept3D brand, developing thought leadership content and driving brand awareness initiatives
• Leverage data-driven insights to inform product strategy and marketing approaches, enhancing product growth and market presence
• Deliver measurable impact across key marketing metrics: awareness, engagement, MQLs and Inbound opportunities 
• Empower sales and marketing teams with cutting-edge tools and information, including competitive analysis, sales enablement content, and market insights

Candidate Profile:

• A strategic thinker with a knack for blending creativity with analytical skills
• Exceptional communicator, adept at distilling complex concepts into engaging and understandable content
• Strong presentation skills and public-facing communication capabilities 
• Proven collaborative skills, with the ability to lead cross-functional teams toward common goals
• Deep understanding of the data and technology landscape, particularly in relation to higher education
• Highly organized and efficient, capable of managing multiple projects and initiatives simultaneously

Qualifications:

• Minimum of 5 years of experience in product marketing, brand content, or a related field
• Demonstrated expertise in developing innovative product positioning and messaging
• Proficient in the use of modern marketing and CRM tools, including Salesforce and Hubspot
• Experience in the higher education sector is preferred but not mandatory

Competencies:

• Strong problem-solving skills and independent decision-making abilities
• An entrepreneurial mindset with a focus on engagement and growth
• A commitment to continuous learning, innovation, and improvement
• A team-oriented approach, coupled with a positive, can-do attitude

Benefits

• Excellent Medical, Dental, and Vision benefits for you and your family
• Flexible Paid Time Off program
• 14 Paid Holidays Annually + your Birthday!
• 401(k) Plan with Employer Match
• Short Term and Long Term Disability Insurance
• Life Insurance (Basic, Voluntary & AD&D)
• Employee Stock Option Plan
• Annual Education/Development for continued learning
• Annual Travel Allowance perk
• Work from Home Office perk

The salary range for this position is $90,000-$145,000 annually. Final compensation for this role is determined by a variety of factors, such as a candidate’s relevant work experience, skills, and certification.